Foundry
Foundry is a branding agency based in the UK that partners with founders and organisations to create bold, human, and purposeful brands. Known for their belief that personal is powerful, Foundry builds brand worlds that connect authentically with audiences and drive meaningful growth. Their collaborative process helps clients define and express their purpose through distinctive visual and verbal identities. With work spanning sectors and scales, Foundry has created impactful branding for organisations including the Joseph Rowntree Foundation, delivering anti-ordinary design that makes brands truly resonate in the real world.
https://studiofoundry.co.uk/
Leeds, United Kingdom
26 Cases
Cases
- Barnsley Council
- Branding Campaign For Barnsley Walking Festival
- Community, Exploration, Festival, Illustration, Initiative, Wellness
- Barnsley Metropolitan Borough Council
- Brand Identity For Micard Youth Travel Pass
- Community, Illustration, Typography
- Belle Smith
- Brand Identity And Packaging For An Ethical Jewellery Brand
- Heritage, Jewellery, Messaging, Packaging, Photography, Typography
- Blueberry Academy
- Brand Identity For Blueberry Academy
- Employment, Independence, Message, Support
- Children’s Capital Of Culture
- Brand Identity And Campaign For Children's Capital Of Culture 2025
- Ambition, Community, Opportunity
- City Of York Council
- Walking Map Publication For The City Of York Council
- Community, Exploration, History, Map, Nature, Trail
News & interviews
- The best new typefaces for April 2026
Creative Boom · Apr 14, 2026
Creative Boom’s April 2026 roundup by Tom May highlights nine new typeface releases rooted in historical inspiration and craft. The featured fonts range from revivals of mid-century and industrial lettering to experimental variable and color fonts, showcasing global designers and foundries. The article emphasizes the balance between archival research and contemporary innovation in type design.
The Northern BlockKyiv Type FoundryCarter & Conetypography - Function Lab explores the threshold between order and chaos in print
The Brand Identity · Apr 7, 2026
The article profiles New York-based designer Joyce Shi and her studio Function Lab’s publication 'A Visual Directory of Edge of Chaos,' produced through her imprint G Axis Press. The book explores the balance between order and chaos through design, using typographic, structural, and material choices that mirror its conceptual theme. It highlights Shi’s iterative process, the use of the Stringer typeface, and the book’s tactile, layered physicality.
Function LabG Axis PressOrder Type Foundryeditorial - The best new fonts for March 2026
Creative Boom · Mar 24, 2026
Creative Boom’s March 2026 roundup by Tom May highlights five notable new typefaces that balance historical influence with contemporary craft. Featured releases include Mark Caneso’s experimental ‘Please’, Neville Brody’s agitprop-inspired ‘BF Popaganda’, CoType’s softened ‘Aeonik Soft’, ALT.tf’s feminist revival ‘ALT Erogenous’, and Rubén Fontana’s sculptural ‘Archibrazo’. The article celebrates thoughtful, durable design amid global uncertainty.
ps.type.labBrody FontsCoType FoundryRevolutEurosporttypography - The best new typefaces for February 2026
Creative Boom · Feb 18, 2026
Creative Boom’s February 2026 roundup by Tom May highlights notable new type releases from global foundries. The selection spans bespoke commissions, multiscript collaborations, and variable font innovations, reflecting a strong focus on inclusivity, craft, and typographic versatility. Each featured release demonstrates renewed ambition and thoughtful design across the international type community.
CoType FoundryJamie Clark TypeStudio GriggsAardmanRevoluttypography - From Studio Makgill to Weekend Type: rewriting a 25-year design career
The Brand Identity · Feb 10, 2026 · Interview
The Brand Identity interviews Hamish Makgill about closing Studio Makgill after 15 years to launch Weekend Type, a new independent foundry built on ethical principles and self-directed creativity. He discusses the transition from client service to product-based work, collaborations with type designers Hugh Morse and Luke Charsley, and the evolution of his type catalogue. The conversation explores how values, craft, and sustainability shape his new chapter in design.
Studio MakgillWeekend TypeColophon Foundrybranding - Six powerful ways to make your next rebrand better
Creative Boom · Feb 3, 2026
Creative Boom’s article by Tom May summarizes Frontify’s 2026 report 'Rebranding Redefined', which outlines six key strategies for modern rebranding. Drawing insights from studios like JKR, Buck, DIA, and Mozilla, it emphasizes living brand systems, meaningful use of type and color, sonic branding, flexibility, motion integration, and cultural relevance. The piece encourages designers to move beyond static assets and build adaptive, emotionally resonant brands.
- The best new typefaces for January 2026
Creative Boom · Jan 22, 2026
Creative Boom’s January 2026 roundup by Tom May highlights standout new type releases from Grilli Type, W Type Foundry, Frere-Jones Type, and The Northern Block. The featured fonts balance functionality with personality, ranging from pragmatic corporate sans serifs to revived historical scripts. The article celebrates how modern type design merges utility, warmth, and historical awareness.
Grilli TypeW Type FoundryFrere-Jones Typetypography - The best new typefaces for December 2025
Creative Boom · Dec 15, 2025
Creative Boom’s December 2025 roundup highlights seven new typefaces that balance opposing design forces such as ornament and precision, warmth and structure. The featured releases include GS Lomba, Snowee, Gando, Futurist, Culture, Aegis, and 00 Quatorze, each demonstrating innovation in variable font technology and expressive versatility. The article celebrates how contemporary type design merges emotional depth with technical refinement.
GS TypeChợ Chời Creative205TFSnowee Gelatotypography - Eternal Research by Cotton
BP&O · Dec 3, 2025
BP&O features Cotton’s brand identity for Eternal Research, a Los Angeles-based music technology company founded by Alexandra Fierra. The identity fuses Victorian ornamentation with generative, audioreactive design to reflect the brand’s experimental instruments like the Demon Box. The project showcases an elaborate typographic system and richly gothic art direction that challenges the minimalist norms of the synth industry.
CottonMCKLTypeTypeEternal Researchbranding - The best new typefaces for November 2025
Creative Boom · Nov 26, 2025
Creative Boom’s November 2025 roundup highlights seven new typefaces that balance tradition and innovation. From Kris Sowersby’s Die Grotesk challenging Helvetica to Jeanne Saliou’s Bilzig addressing linguistic inclusivity, the article showcases a diverse range of typographic experimentation. The feature emphasizes collaborative authorship, technical sophistication, and cultural reflection in contemporary type design.
Klim Type FoundryFrere-Jones TypeOH no Type Co.typography - OpenAI’s Indgila Samad Ali on what remains human in design
The Brand Identity · Nov 20, 2025 · Interview
The Brand Identity interviews OpenAI designer Indgila Samad Ali about her journey from Moscow to COLLINS and now OpenAI, exploring how she balances technology and humanity in design. She discusses her cultural influences, the emotional power of form, and her approach to designing at scale for AI-driven platforms. The conversation also revisits her work on the Muse Group identity and her belief in preserving human intuition within technological processes.
- The Nice List: homeware gift ideas for them, that you can enjoy too!
It's Nice That · Nov 17, 2025
It’s Nice That’s 2025 Nice List feature curates a selection of homeware gift ideas from independent makers and design studios. The article highlights ceramics, prints, textiles, and other creative products that double as thoughtful gifts and stylish home additions. It celebrates craftsmanship and design-led gifting for the holiday season.
Frizbee CeramicsService ProjectsRisottoeditorial - Studio Najbrt creates a flexible system for Avenga’s global tech merger
The Brand Identity · Nov 14, 2025
Studio Najbrt developed a flexible global identity system for Avenga following its merger with Qinshift. The Prague-based studio created a distinctive logo featuring a loop motif, custom typography in collaboration with Displaay Type Foundry, and 3D visual assets rendered in Blender. The project balanced global scalability with a unique, non-cliché aesthetic for the tech sector.
Studio NajbrtDisplaay Type FoundryAvengaQinshiftbranding - Behind F37 Holborn: Building a typeface grounded in place and era
The Brand Identity · Nov 10, 2025 · Interview
The Brand Identity interviews F37 Foundry’s Rick Banks and Nomad’s Terry Stephens and Natalie Doto about their collaboration on F37 Holborn, a new typeface inspired by 1970s corporate modernism and the London district of Holborn. The project includes a 136-page book reimagining 100 business signs, serving as both a type specimen and a celebration of local typographic heritage. The discussion explores the creative process, research, and the value of physicality in showcasing type design.
- The Foundry Types tackles typographic sameness with Foundry Æterna
The Brand Identity · Nov 5, 2025
The Brand Identity features The Foundry Types’ new sans serif release, Foundry Æterna, designed by Stuart de Rozario and David Quay. The typeface aims to challenge the ubiquity of neo-grotesks by offering a refined, functional, and timeless design. It includes over 290 icons and symbols, reflecting the foundry’s legacy of craftsmanship and typographic innovation.
The Foundry TypesOPX Studiotypography - Meet the Nigerian graphic designers bringing African expression to typography
It's Nice That · Nov 4, 2025
The article profiles Nigerian type designers like Chisaokwu Joboson, Seyi Olusanya, and David James Udoh, who are redefining typography through African cultural expression. It explores how they draw inspiration from Lagos street signs, indigenous scripts, and local vernacular to create typefaces that challenge Western dominance in design. Their work, including projects like Mekanikal Display and Danfo, reflects a growing movement to build a uniquely African visual language.
Ụdị FoundryStudio AnsaType Afrikatypography - F37® Launches Clubbed Night with Unique Visual Identity
The Brand Identity · Oct 31, 2025
F37® Foundry and F37® Studio created a new brand identity for Clubbed, a club night spun out of their book on UK club culture. The project centres on a custom variable font, F37 Euphoria, that transitions from solid to particle forms, reflecting the energy of trance music and club visuals. The identity spans motion, print, and digital applications, merging nostalgic references with modern interactive design.
F37® FoundryF37® StudioStüedioClubbedbranding - Elizabeth Goodspeed Explains Why Studios Create Custom Fonts
It's Nice That · Oct 23, 2025
Elizabeth Goodspeed explores the growing trend of design studios creating their own custom typefaces as part of brand identity systems. The article examines how typography has evolved from a supporting role to a central brand asset, citing examples from studios like Koto, Order, and R&M. It argues that custom fonts offer brands originality, flexibility, and stronger visual ownership in an increasingly crowded design landscape.
- Top New Typefaces for October 2025 Revealed
Creative Boom · Oct 1, 2025
Creative Boom’s October 2025 roundup highlights seven standout new typefaces from international foundries. The selection spans from architectural and experimental designs to flexible variable fonts, showcasing how contemporary type design balances structure and expression. Each featured release demonstrates innovation in form, technology, and typographic versatility.
Element TypeREY GraphicDisplaay Type Foundrytypography - Studio Kiln Simplifies ITV's Identity for Clarity
The Brand Identity · Sep 30, 2025
Studio Kiln collaborated with ITV Creative to overhaul ITV’s fragmented brand identity, introducing a unified system centred around a concept called ‘the apex.’ The new identity simplifies the broadcaster’s visual language, reducing typefaces to ITV Sans and adopting spark yellow as the hero colour. The motion-first system ensures consistency across digital and broadcast platforms while reinforcing ITV’s position at the centre of British entertainment.
Studio KilnITV CreativeF37 FoundryITVbranding
Clients
Tech Stack
Technologies detected on Foundry's website.