Foundry is a branding agency based in the UK that partners with founders and organisations to create bold, human, and purposeful brands. Known for their belief that personal is powerful, Foundry builds brand worlds that connect authentically with audiences and drive meaningful growth. Their collaborative process helps clients define and express their purpose through distinctive visual and verbal identities. With work spanning sectors and scales, Foundry has created impactful branding for organisations including the Joseph Rowntree Foundation, delivering anti-ordinary design that makes brands truly resonate in the real world.
Technologies detected on Foundry's website.
Creative Boom reports on the return of Birmingham Design Festival 2026, themed 'Change'. Co-founders Luke Tonge and Dan Alcorn discuss the festival’s evolution, its inclusive approach with thousands of free tickets, and its diverse lineup of over 60 speakers across graphic, digital, and analogue strands. The event highlights Birmingham’s creative community and its commitment to accessibility and collaboration.
Creative Boom’s April 2026 roundup by Tom May highlights nine new typeface releases rooted in historical inspiration and craft. The featured fonts range from revivals of mid-century and industrial lettering to experimental variable and color fonts, showcasing global designers and foundries. The article emphasizes the balance between archival research and contemporary innovation in type design.
The article profiles New York-based designer Joyce Shi and her studio Function Lab’s publication 'A Visual Directory of Edge of Chaos,' produced through her imprint G Axis Press. The book explores the balance between order and chaos through design, using typographic, structural, and material choices that mirror its conceptual theme. It highlights Shi’s iterative process, the use of the Stringer typeface, and the book’s tactile, layered physicality.
Creative Boom’s March 2026 roundup by Tom May highlights five notable new typefaces that balance historical influence with contemporary craft. Featured releases include Mark Caneso’s experimental ‘Please’, Neville Brody’s agitprop-inspired ‘BF Popaganda’, CoType’s softened ‘Aeonik Soft’, ALT.tf’s feminist revival ‘ALT Erogenous’, and Rubén Fontana’s sculptural ‘Archibrazo’. The article celebrates thoughtful, durable design amid global uncertainty.
Creative Boom’s February 2026 roundup by Tom May highlights notable new type releases from global foundries. The selection spans bespoke commissions, multiscript collaborations, and variable font innovations, reflecting a strong focus on inclusivity, craft, and typographic versatility. Each featured release demonstrates renewed ambition and thoughtful design across the international type community.
The Brand Identity interviews Hamish Makgill about closing Studio Makgill after 15 years to launch Weekend Type, a new independent foundry built on ethical principles and self-directed creativity. He discusses the transition from client service to product-based work, collaborations with type designers Hugh Morse and Luke Charsley, and the evolution of his type catalogue. The conversation explores how values, craft, and sustainability shape his new chapter in design.
Creative Boom’s article by Tom May summarizes Frontify’s 2026 report 'Rebranding Redefined', which outlines six key strategies for modern rebranding. Drawing insights from studios like JKR, Buck, DIA, and Mozilla, it emphasizes living brand systems, meaningful use of type and color, sonic branding, flexibility, motion integration, and cultural relevance. The piece encourages designers to move beyond static assets and build adaptive, emotionally resonant brands.
Creative Boom’s January 2026 roundup by Tom May highlights standout new type releases from Grilli Type, W Type Foundry, Frere-Jones Type, and The Northern Block. The featured fonts balance functionality with personality, ranging from pragmatic corporate sans serifs to revived historical scripts. The article celebrates how modern type design merges utility, warmth, and historical awareness.
Creative Boom’s December 2025 roundup highlights seven new typefaces that balance opposing design forces such as ornament and precision, warmth and structure. The featured releases include GS Lomba, Snowee, Gando, Futurist, Culture, Aegis, and 00 Quatorze, each demonstrating innovation in variable font technology and expressive versatility. The article celebrates how contemporary type design merges emotional depth with technical refinement.
BP&O features Cotton’s brand identity for Eternal Research, a Los Angeles-based music technology company founded by Alexandra Fierra. The identity fuses Victorian ornamentation with generative, audioreactive design to reflect the brand’s experimental instruments like the Demon Box. The project showcases an elaborate typographic system and richly gothic art direction that challenges the minimalist norms of the synth industry.
Creative Boom’s November 2025 roundup highlights seven new typefaces that balance tradition and innovation. From Kris Sowersby’s Die Grotesk challenging Helvetica to Jeanne Saliou’s Bilzig addressing linguistic inclusivity, the article showcases a diverse range of typographic experimentation. The feature emphasizes collaborative authorship, technical sophistication, and cultural reflection in contemporary type design.
The Brand Identity interviews OpenAI designer Indgila Samad Ali about her journey from Moscow to COLLINS and now OpenAI, exploring how she balances technology and humanity in design. She discusses her cultural influences, the emotional power of form, and her approach to designing at scale for AI-driven platforms. The conversation also revisits her work on the Muse Group identity and her belief in preserving human intuition within technological processes.
It’s Nice That’s 2025 Nice List feature curates a selection of homeware gift ideas from independent makers and design studios. The article highlights ceramics, prints, textiles, and other creative products that double as thoughtful gifts and stylish home additions. It celebrates craftsmanship and design-led gifting for the holiday season.
Studio Najbrt developed a flexible global identity system for Avenga following its merger with Qinshift. The Prague-based studio created a distinctive logo featuring a loop motif, custom typography in collaboration with Displaay Type Foundry, and 3D visual assets rendered in Blender. The project balanced global scalability with a unique, non-cliché aesthetic for the tech sector.
The Brand Identity interviews F37 Foundry’s Rick Banks and Nomad’s Terry Stephens and Natalie Doto about their collaboration on F37 Holborn, a new typeface inspired by 1970s corporate modernism and the London district of Holborn. The project includes a 136-page book reimagining 100 business signs, serving as both a type specimen and a celebration of local typographic heritage. The discussion explores the creative process, research, and the value of physicality in showcasing type design.
The Brand Identity features The Foundry Types’ new sans serif release, Foundry Æterna, designed by Stuart de Rozario and David Quay. The typeface aims to challenge the ubiquity of neo-grotesks by offering a refined, functional, and timeless design. It includes over 290 icons and symbols, reflecting the foundry’s legacy of craftsmanship and typographic innovation.
The article profiles Nigerian type designers like Chisaokwu Joboson, Seyi Olusanya, and David James Udoh, who are redefining typography through African cultural expression. It explores how they draw inspiration from Lagos street signs, indigenous scripts, and local vernacular to create typefaces that challenge Western dominance in design. Their work, including projects like Mekanikal Display and Danfo, reflects a growing movement to build a uniquely African visual language.
F37® Foundry and F37® Studio created a new brand identity for Clubbed, a club night spun out of their book on UK club culture. The project centres on a custom variable font, F37 Euphoria, that transitions from solid to particle forms, reflecting the energy of trance music and club visuals. The identity spans motion, print, and digital applications, merging nostalgic references with modern interactive design.