VCCP created Barclays’ "Moments of Progress" integrated brand campaign, positioning the bank as a practical enabler of personal and business progress. Two hero films, supported by radio, out-of-home, social, digital, and B2B assets, depict decisions around moving out, financial confidence, business growth, and fraud protection.
Territory Studio created a series of medical animations for Barclays' Precision initiative, which explores how genomics and analytics can help doctors tailor drug treatments to genetic variability. The animations visualize complex scientific concepts in a clear and engaging way to communicate the initiative’s vision effectively.
Barclays has launched 'Moments of Progress', a major new brand campaign created by VCCP to reposition the bank as a relatable enabler of progress in modern British life. The campaign includes two hero films directed by David Shane, supported by out-of-home, social, and B2B activations. Collaborating agencies include Girl&Bear, Bernadette, Born Social, OMD, RAPP, and Acacia Avenue.