Royal London
Design work for Royal London, collected from the studios behind it.
- Design cases
- 2
- Studio
- 1
- Latest work added
- Aug 2020
- Campaign 2
Design cases by studio
VCCP (2)
- Integrated Campaign for Royal London Helping Hand
- Royal London extended its 'We're so yesterday' campaign with Helping Hand, a service connecting policyholders to a dedicated nurse from the start of their policy. The work combined television advertising with the 'Just a sneeze or deadly disease' online quiz, which personalised follow-up content according to each participant's persona.
- Advertising Campaign for Royal London One-Day Cricket Sponsorship
- VCCP Kin created a tongue-in-cheek video campaign to promote Royal London’s sponsorship of England’s One-Day International cricket series. Featuring David “Bumble” Lloyd, Mark Wood, and Matthew Hoggard riding a grass roller at Trent Bridge, the films celebrated the sport’s distinctly British eccentricity across social channels and Royal London’s cricket website.
