Advertising Campaign for Royal London One-Day Cricket Sponsorship

VCCP Kin created a tongue-in-cheek video campaign to promote Royal London’s sponsorship of England’s One-Day International cricket series. Featuring David “Bumble” Lloyd, Mark Wood, and Matthew Hoggard riding a grass roller at Trent Bridge, the films celebrated the sport’s distinctly British eccentricity across social channels and Royal London’s cricket website.