Compare The Market
Design work for Compare The Market, collected from the studios behind it.
- Design cases
- 7
- Studio
- 1
- Latest work added
- Sep 2026
- Advertising 4
- Campaign 3
Design cases by studio
A preview of 6 cases across 1 studio. The full collection is included with Pro.
VCCP (7)
- Advertising Campaign for Compare the Market
- VCCP's ‘Me Time’ campaign evolves Compare the Market's long-running ‘simples’ platform to frame comparison as a way to save time as well as money. In the hero film, the meerkat character Sergei sheds the pressures of his day and goes skinny dipping after AutoSergei compares deals for him; the work ran across TV, VOD, OOH, social, and YouTube.
- Integrated Campaign for Compare the Market EnergyCheck
- VCCP launched Compare the Market's EnergyCheck service through an integrated campaign led by AutoSergei, a friendly meerkat-bot. The work used audience segmentation, tested messaging, optimized landing-page journeys, app onboarding, geo-targeted notifications, and ongoing social and digital activity to encourage energy switching.
- Music Campaign for Compare the Market
- Compare the Market launched Meerkat Music during lockdown with a livestreamed reunion performance by Take That and Robbie Williams, hosted by Aleksandr Orlov. Broadcast on YouTube and Facebook, the event reached more than 600,000 live viewers, supported Nordoff Robbins and Crew Nation, and established a new entertainment platform for the brand.
- Advertising Campaign for Compare the Market
- VCCP created a Christmas advertising campaign marking Baby Oleg’s return for Compare the Market. The film imagined Oleg reenacting a Frozen scene as Olaf alongside Ayana as Elsa, supported by collectible festive cuddly toys for customers.
- Advertising Campaign for Compare the Market Meerkat Reunion
- VCCP created a Summer Rewards TV campaign for Compare the Market, reuniting Aleksandr, Sergei, Oleg and Ayana. The spot follows the meerpups' journey to San Francisco and celebrates shared moments through Meerkat Meals and Meerkat Movies rewards.
- Advertising Campaign for Compare the Market's Family Road Trip
- VCCP created a Meerkat Movies campaign starring Macaulay Culkin alongside Aleksandr and Sergei from Compare the Market. The film follows the unlikely family on an American road trip that ends with a 2-for-1 cinema trip to see Finding Dory.
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Designers and creative leads credited on Compare The Market projects in press coverage.