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Integrated Campaign For Compare The Market Energycheck by VCCP - D1S1 Design Spotlight

Studio: VCCP

Client: Compare the Market

Work: Campaign

Industry: Finance

Integrated Campaign For Compare The Market Energycheck

VCCP launched Compare the Market's EnergyCheck service through an integrated campaign led by AutoSergei, a friendly meerkat-bot. The work used audience segmentation, tested messaging, optimized landing-page journeys, app onboarding, geo-targeted notifications, and ongoing social and digital activity to encourage energy switching.

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Tags: Energycheck, Geotargeted, Meerkat, Multichannel, Onboarding, Segmentation

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