Tango
Design work for Tango, collected from the studios behind it.
- Design cases
- 5
- Studios
- 2
- Latest work added
- Feb 2025
- Campaign 4
- Brand Identity 1
Design cases by studio
VCCP (4)
- Integrated Campaign for Tango Orange
- VCCP created the 'Warden' campaign for Tango Orange, extending its dangerously potent flavour platform with a comedic prison-set film. The integrated launch combines TV, OOH, social, and TikTok content to reconnect the soft drink with its mischievous 1990s and 2000s advertising heritage for Gen Z audiences.
- Integrated Campaign for Tango
- VCCP launched Tango Bust, the first campaign under the brand’s new "dangerously potent flavour" platform, to reconnect the soft drink with Gen Z. A comedic 60-second film depicts a police raid on a Tango Dark Berry lab, supported by high-impact black-grounded assets featuring vivid fruit-flavour colour bursts.
- Fearless Campaign for Tango and the Prince’s Trust
- VCCP London created Tango’s Fearless campaign with The Prince’s Trust to build confidence and connect young people with career support. The work included limited-edition “Cans of Confidence,” TikTok films, social content, a Manchester mural, and LadBible activity, using Tango’s punchy orange identity and cheeky tone.
- Advertising Campaign for Tango Tanguru
- VCCP created Tango’s first campaign in four years, introducing Tanguru, a character who rescues teenagers from toe-curlingly awkward situations. The bold, humorous campaign spanned TV, cinema, social, sampling, digital, and in-store activity to engage a new generation of low- and no-sugar fruit-carbonate drinkers.
Focus Lab (1)
- Brand Identity and Strategy for Tango
- Focus Lab partnered with Tango to craft a cohesive visual and verbal identity ahead of the company’s launch. The collaboration established a strong foundation to support Tango’s ambitious growth goals and evolving brand presence.
