VCCP London created Dairylea Discovery Days, an integrated partnership with Trainline encouraging families to embrace children’s unstructured outdoor play. The campaign combined child-perspective social films, weather-responsive audio, data-led out-of-home media, PR and influencer activity, and a £10 Trainline ticket offer.
VCCP London created the latest "Set Them Free with Dairylea" campaign, celebrating children’s curiosity, independence, and unstructured play. Led by a 30-second skate-park film, the work extended across TV, VOD, online video, out-of-home, social, and digital channels in the UK and Ireland.