LEO Pharma
Design work for LEO Pharma, collected from the studios behind it.
- Design cases
- 5
- Studios
- 3
- Latest work added
- May 2025
- Campaign 4
- Experience Design 1
Design cases by studio
VCCP (3)
- Educational Campaign for Psoriasis Care
- VCCP Health developed an empowering educational campaign for LEO Pharma to help UK GPs better recognise, assess, and manage psoriasis. The multi-channel initiative used a campaign film, patient and KOL videos, a consultation tool, digital advertising, press ads, and educational advertorials to encourage appropriate first-line FDC prescribing.
- Patient Advocacy Campaign for LEO Pharma
- VCCP Health created the “Give Nothing to Psoriasis” campaign for LEO Pharma to reach psoriasis patients who had become resigned to inadequate treatment. Featuring real people sharing their experiences, the campaign highlighted the everyday compromises caused by the condition and encouraged patients to seek better care.
- Awareness Campaign for Psoriasis Itch
- LEO Pharma’s Unravelling campaign encouraged psoriasis patients to recognise persistent itching as more than a normal symptom and discuss it with their doctors. A 140-frame embroidered stop-motion film visualised a patient physically unravelling with each scratch, supported by social assets directing audiences to patient resources.
AKQA (1)
- Patient Support App Design for LEO Pharma
- AKQA created the My LEO Pharma app to help Adtralza patients manage their eczema treatment more effectively. The app offers reminders, progress tracking, and lifestyle insights, empowering users to stay consistent with their care routines and share progress with healthcare providers.
Antidote (1)
- Awareness Campaign for Leo Pharma
- Antidote collaborated with Leo Pharma and photographer Rankin to create NY:SKIN, a campaign challenging the stigma around skin diseases. Through an open studio in Manhattan, they captured portraits of people with diverse skin types, celebrating imperfections and redefining beauty. The resulting online gallery showcased real human skin in all its forms.
