Studio: Antidote

Client: Leo Pharma

Work: Art Direction

Industry: Healthcare

Awareness Campaign For Leo Pharma

Antidote collaborated with Leo Pharma and photographer Rankin to create NY:SKIN, a campaign challenging the stigma around skin diseases. Through an open studio in Manhattan, they captured portraits of people with diverse skin types, celebrating imperfections and redefining beauty. The resulting online gallery showcased real human skin in all its forms.

Tags: Awareness, Beauty, Photography, Portrait, Stigma