VCCP created the "With You All The Way" campaign for GoDaddy, demonstrating its support for entrepreneurs through the story of floristry business Blossom and Grow. Narrated by comedian Javone Prince, the 30-second film ran across TV, VOD, radio, social, online, and display channels.
VCCP developed an integrated brand-and-performance campaign to reposition GoDaddy beyond domain registration as a long-term partner for small businesses. The work combined product-led brand messaging with short-form ads, social video, and performance display, increasing site traffic by 25% and achieving a 10% conversion rate.
VCCP created GoDaddy Stories, an integrated campaign celebrating the creativity and resilience of real UK micro-business owners. TV, social, and radio spots spotlight entrepreneurs such as Newcastle vegan pie bakery Magpye and show how GoDaddy supports their move online.
BUCK collaborated with GoDaddy to create a cohesive 3D illustration style that complements the company’s refreshed brand identity. The extensive library of over 150 illustrations visually represents GoDaddy’s suite of digital products and services, balancing playful surrealism with structured design principles for consistency across platforms.