VCCP, Good Relations, and Girl&Bear created a specially converted Defender 110 plug-in hybrid as a mobile museum marking 70 years of partnership with the British Red Cross. The traveling installation used artefacts, photographs, audio guides, and an exterior timeline to share humanitarian stories from more than five decades of relief work.
VCCP London created Here for Humanity, an integrated donor-consideration campaign demonstrating the British Red Cross's emergency response across 192 countries. Authentic archive, news, and editorial imagery were combined in films and digital, out-of-home, press, social, and radio assets, with the Red Cross emblem serving as a recurring visual marker.
VCCP partnered the British Red Cross with artist Yinka Ilori for the “This Is Human Kind” campaign, celebrating acts of kindness and connection during the pandemic. The integrated initiative centred on a vivid 15-foot East London mural and a limited-edition print, helping raise awareness and funds for the charity’s humanitarian work.
VCCP created the "I Have The Power" campaign to build awareness of British Red Cross humanitarian services and encourage public donations during the coronavirus pandemic. A first-person film featuring real volunteers was supported by vibrant artist collaborations, retail products, social media participation, and multichannel media.
VCCP created the "Kindness Will Keep Us Together" integrated campaign for the British Red Cross during the UK's COVID-19 lockdown. In collaboration with Anthony Burrill and ten UK artists, the initiative used limited-edition prints, downloadable colouring sheets, press, social content, and radio to encourage solidarity, volunteering, and donations.