Vitality
Design work for Vitality, collected from the studios behind it.
- Design cases
- 3
- Studio
- 1
- Latest work added
- Jan 2025
- Campaign 2
- Strategy 1
Design cases by studio
VCCP (3)
- Advertising Campaign for Vitality Life Insurance
- VCCP created the "Life's Pretty Good" campaign for Vitality, reframing life insurance as an active route to a longer, healthier life. A feel-good film starring Stanley the dachshund uses upbeat beachside imagery and evidence-led messaging to show how increased activity can extend life expectancy.
- Sports Participation Campaign for Vitality
- VCCP launched Vitality’s “Bring a Ball” campaign to motivate people across the UK to become more active through accessible ball sports. Featuring prominent athletes in a video series, the initiative addressed common barriers to exercise with social sharing, sports-ball giveaways, and equipment upgrades.
- Sponsorship Strategy for Vitality
- VCCP developed an integrated sports sponsorship strategy to help Vitality communicate its health-rewards insurance proposition and build positive brand affinity. The programme secured 13 sports properties, using tickets, hospitality and exclusive experiences to encourage healthier lifestyles and engage new audiences.
