Porto Rocha repositioned and refreshed Tinder for a new generation of daters, shifting its perception from a hook-up app toward a space for open-ended connection and possibility. The work includes a revised flame symbol and wordmark, color and typographic systems, illustration, motion language, and an updated in-app UI system.
VCCP Social Club created Tinder for the Plot, a recurring social-content world designed to make online dating feel entertaining rather than transactional for Gen-Z women in the UK. The work included platform systems, creator partnerships, community management, and recurring series such as date challenges, Astrology Mode, and football-themed apparel.
Estúdio Barca collaborated with Adventures Inc. to produce a series of humorous animated videos showcasing Tinder’s key app functionalities. The project involved illustration, art direction, animation, sound design, and voiceover, creating engaging content adapted for multiple platforms.
AKQA collaborated with Tinder to enhance the Carnival experience in Brazil by ensuring that no potential connections were missed. Through a vibrant campaign featuring playful visuals, interactive accessories called the Carnival Drop, and strategic partnerships, Tinder turned Carnival from a competitor into an opportunity to foster meaningful matches.
Forsman & Bodenfors created 'Green Flags Only', a vibrant campaign for Tinder aimed at promoting new safety features and empowering Gen Z daters. The upbeat and edgy visuals highlight positive dating behaviors, repositioning Tinder as a platform for genuine, safe connections.
Buck collaborated with Tinder to create a humorous and tactile brand film exploring the evolution of human connection. Combining CG characters with handcrafted sets, the spot playfully traces relationships from prehistoric times to the modern era, celebrating Tinder’s role in bringing people together.
Tinder and agency Jellyfish have launched Dump Traditional Dating, a campaign promoting Tinder's new Double Date feature to Gen Z. Its hero film humorously shifts daters from a rigid Victorian-style first date to a relaxed arcade double date with friends, supported by video-on-demand, radio, social content and the TikTok series Double Date Island.
Porto Rocha created Tinder’s first rebrand in nearly a decade, updating the dating app’s visual and verbal identity for a new generation, particularly Gen Z women. The system introduces an all-caps wordmark, sharpened flame, new serif-led typography, expanded red-to-pink palette with blue and green hues, swipe-reveal interactions, and mixed-media imagery. Its voice is framed through a fictional dating-columnist persona, T, balancing wit, experience and empathy.
Creative Boom has launched The Studio, a private online community for creative professionals that has quickly grown into a global hub for learning and networking. The platform offers curated events, workshops, and discussions led by industry leaders, providing freelancers and creatives with meaningful connections and practical insights. The article highlights its rapid growth, notable speakers, and upcoming sessions throughout 2025.