Other · Brand Director · Global Brand Director · Creative Director
This rebrand isn’t about leaving our roots behind; it’s about adapting to meet changing expectations while staying true to who we are.
Creative Boom has launched The Studio, a private online community for creative professionals that has quickly grown into a global hub for learning and networking. The platform offers curated events, workshops, and discussions led by industry leaders, providing freelancers and creatives with meaningful connections and practical insights. The article highlights its rapid growth, notable speakers, and upcoming sessions throughout 2025.
Creative Boom’s feature explores how design studio TEMPLO rebranded GF Smith, the iconic paper company, with a bold, color-rich identity that bridges heritage and modernity. The project introduces a dynamic logo, custom typeface, and digital experiences that reflect GF Smith’s creative spirit. Collaborations with Blaze Type and Made by ON helped bring the tactile qualities of paper into digital form.
Templo has led a bold, colourful rebrand for paper specialist GF Smith, marking its first major identity overhaul in over a decade. The new identity embraces motion, colour and community engagement, positioning GF Smith as a forward-looking, socially conscious brand. The project also introduces the GF Smith Charitable Trust, reinforcing the company’s commitment to creative education and local impact.
The article announces 'New Dimensions: The Future of Paper', a UK event series by GF Smith in collaboration with Gmund and It’s Nice That. The events will showcase GF Smith’s new rebrand by Templo and feature talks from creatives exploring the intersection of paper and digital media, including Hato, Alice Isaac, and Holly Eliza Temple. The series celebrates paper’s evolving role in contemporary creative practice.