Ben Watkinson

Other · Brand Director · Global Brand Director · Creative Director

4 articles · Jan 2025 — Jun 2025

Studios:GF Smith

Quotes

  • “This rebrand isn’t about leaving our roots behind; it’s about adapting to meet changing expectations while staying true to who we are.”

Articles & interviews

  • "The Studio: 2025's Top Networking and Learning Hub for Creatives"

    Creative Boom · Jun 16, 2025

    Creative Boom has launched The Studio, a private online community for creative professionals that has quickly grown into a global hub for learning and networking. The platform offers curated events, workshops, and discussions led by industry leaders, providing freelancers and creatives with meaningful connections and practical insights. The article highlights its rapid growth, notable speakers, and upcoming sessions throughout 2025.

    Creative BoomZagGF SmithPinterestTinderdigital
  • TEMPLO Revitalizes GF Smith Brand with Bold Rebrand Strategy

    Creative Boom · Feb 10, 2025

    Creative Boom’s feature explores how design studio TEMPLO rebranded GF Smith, the iconic paper company, with a bold, color-rich identity that bridges heritage and modernity. The project introduces a dynamic logo, custom typeface, and digital experiences that reflect GF Smith’s creative spirit. Collaborations with Blaze Type and Made by ON helped bring the tactile qualities of paper into digital form.

    TEMPLOZettelerMade by ONGF Smithbranding
  • "Templo's Bold Rebrand Propels GF Smith into Future with Vibrant Design"

    It's Nice That · Jan 29, 2025

    Templo has led a bold, colourful rebrand for paper specialist GF Smith, marking its first major identity overhaul in over a decade. The new identity embraces motion, colour and community engagement, positioning GF Smith as a forward-looking, socially conscious brand. The project also introduces the GF Smith Charitable Trust, reinforcing the company’s commitment to creative education and local impact.

    TemploGF Smithbranding
  • "Event Series Explores Paper’s Innovative Future with Creatives"

    It's Nice That · Jan 8, 2025

    The article announces 'New Dimensions: The Future of Paper', a UK event series by GF Smith in collaboration with Gmund and It’s Nice That. The events will showcase GF Smith’s new rebrand by Templo and feature talks from creatives exploring the intersection of paper and digital media, including Hato, Alice Isaac, and Holly Eliza Temple. The series celebrates paper’s evolving role in contemporary creative practice.

    TemploGF SmithGmundGF SmithGmundbranding