Gf Smith Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Gf Smith projects in press coverage.
News & interviews
- Blaze Type’s 10th birthday celebration kicks off with new website design
It's Nice That · Apr 22, 2026
Blaze Type celebrates its 10th anniversary with a redesigned website that enhances user experience and showcases its extensive type catalogue. Founder Matthieu Salvaggio reflects on the foundry’s evolution, emphasizing experimentation, perpetual improvement, and a focus on audience engagement. The new site introduces smoother navigation, a font pairing tool, and plans for additional features later in 2026.
Blaze TypeH&MGF Smithdigital - Six powerful ways to make your next rebrand better
Creative Boom · Feb 3, 2026
Creative Boom’s article by Tom May summarizes Frontify’s 2026 report 'Rebranding Redefined', which outlines six key strategies for modern rebranding. Drawing insights from studios like JKR, Buck, DIA, and Mozilla, it emphasizes living brand systems, meaningful use of type and color, sonic branding, flexibility, motion integration, and cultural relevance. The piece encourages designers to move beyond static assets and build adaptive, emotionally resonant brands.
- Pali Palavathanan Explores Creativity Through Escapism
It's Nice That · Jun 4, 2025
At Nicer Tuesdays New York in June 2025, Templo founder and creative director Pali Palavathanan discussed escapism as a creative tool and how his refugee background informs his artistic outlook. He also reflected on Templo’s recent rebrand for GF Smith, which refreshed the brand’s classic logo with a sense of joy and dialogue.
TemploGF Smithbranding - Social Media Criticism Threatens Creativity in Design Industry
It's Nice That · Jun 3, 2025
Matt Alagiah’s opinion piece explores how social media criticism of rebrands, such as GF Smith’s recent identity by Templo, can cross from healthy debate into toxic pile-ons that discourage creative risk-taking. Featuring perspectives from GF Smith’s Benjamin Watkinson and Templo’s Anoushka Rodda and Pali Palavathanan, the article questions whether online negativity is stifling innovation in the design industry. It calls for more constructive discourse and empathy toward both designers and clients.
- Tickets on Sale for Nicer Tuesdays NYC with Top Creatives
It's Nice That · May 15, 2025
It’s Nice That announces the June 2025 edition of Nicer Tuesdays in New York, featuring talks from photographer Dina Litovsky, design studio Little Troop, designer and painter Na Kim, and illustrator Julian Adon Alexander. The event will also include a presentation from Templo on its GF Smith rebrand, with partners Frontify, GF Smith, SuperGay, and Love Corn supporting the evening. The talks will explore topics from photography and identity design to balancing multiple creative practices.
- TEMPLO Revitalizes GF Smith Brand with Bold Rebrand Strategy
Creative Boom · Feb 10, 2025
Creative Boom’s feature explores how design studio TEMPLO rebranded GF Smith, the iconic paper company, with a bold, color-rich identity that bridges heritage and modernity. The project introduces a dynamic logo, custom typeface, and digital experiences that reflect GF Smith’s creative spirit. Collaborations with Blaze Type and Made by ON helped bring the tactile qualities of paper into digital form.
TEMPLOZettelerMade by ONGF Smithbranding - "Templo's Bold Rebrand Propels GF Smith into Future with Vibrant Design"
It's Nice That · Jan 29, 2025
Templo has led a bold, colourful rebrand for paper specialist GF Smith, marking its first major identity overhaul in over a decade. The new identity embraces motion, colour and community engagement, positioning GF Smith as a forward-looking, socially conscious brand. The project also introduces the GF Smith Charitable Trust, reinforcing the company’s commitment to creative education and local impact.
TemploGF Smithbranding - "Event Series Explores Paper’s Innovative Future with Creatives"
It's Nice That · Jan 8, 2025
The article announces 'New Dimensions: The Future of Paper', a UK event series by GF Smith in collaboration with Gmund and It’s Nice That. The events will showcase GF Smith’s new rebrand by Templo and feature talks from creatives exploring the intersection of paper and digital media, including Hato, Alice Isaac, and Holly Eliza Temple. The series celebrates paper’s evolving role in contemporary creative practice.
TemploGF SmithGmundGF SmithGmundbranding