Keep Britain Tidy
Design work for Keep Britain Tidy, collected from the studios behind it.
- Design cases
- 2
- Studio
- 1
- Latest work added
- Nov 2024
- Campaign 2
Design cases by studio
VCCP (2)
- Behaviour Change Campaign for Keep Britain Tidy
- VCCP London and Good Relations turned Twickenham’s White Swan pub into “The Poisoned Swan” to expose the environmental damage caused by cigarette butts discarded in drains. A disruptive sick-swan sign, posters, beer mats, and drain stencils encouraged smokers to use bins and portable ashtrays instead.
- Anti-Littering Campaign for Keep Britain Tidy
- VCCP London created "Cigarette Butts are Rubbish," an integrated behaviour-change campaign to reduce cigarette-butt littering across the UK. A silently judgmental duck uses humour and empathy to challenge smokers’ perceptions, supported by OOH, AV, social, audio, streaming, gaming, and live activations.
