Princess Yachts
Design work for Princess Yachts, collected from the studios behind it.
- Design cases
- 2
- Studio
- 1
- Latest work added
- Aug 2020
- Event Design 1
- Strategy 1
Design cases by studio
VCCP (2)
- Digital Launch Event for Princess Yachts X95
- VCCP Media and Craft Video helped Princess Yachts launch its X95 flagship yacht through a Facebook Live event when traditional global boat-show launches were not possible. The broadcast gave an international audience an exclusive yacht tour and executive-led discussion of its development.
- Luxury Media Strategy for Princess Yachts
- Princess Yachts sought to reposition itself from a marine specialist into a global luxury superbrand. The campaign expanded its media presence through premium publishing partnerships, targeted broadcast and digital outdoor placements, and international boat-show activity aimed at ultra-high-net-worth audiences.
