VCCP created Firefighter, a 30-second launch film and integrated Voices of Business campaign for Sage. Centered on real CFO Imran Anwar, the work humanizes B2B finance technology through customer stories of confidence, control, and the many roles finance professionals manage.
VCCP London created Sage’s first global campaign following its brand refresh, placing real small-business customers at the centre of the story. Hero films, OOH, social, digital, radio and Elizabeth Line activations used playful character animation, monochrome settings and the iconic Sage green flow to convey confidence, simplicity and human support.
Frost* developed a holistic environmental branding and wayfinding system for Sage’s six premium buildings across Manhattan. The design unifies the properties through a cohesive signage strategy that reflects Sage’s hospitality-driven brand, balancing minimalism and mid-century sensibility to create inspiring workplace experiences.