VCCP created SM>RT WHEELS, a 16-bit online driving game that promotes MORE TH>N’s black-box insurance for safer driving. Players earn points by following road rules, with social video promotion and a cash-prize competition driving engagement among parents and young drivers.
VCCP Kin created the Happy Dog Project to raise awareness of MORE TH>N pet insurance and its commitment to responsible pet care. The social competition turned customers' dogs' dream days into films, beginning with a winter-wonderland adventure for two Border terriers.
VCCP and Icon created Bark In The Park, a free, pet-led live show celebrating dogs and cats doing the things they naturally love. The immersive activation at the South of England Showground was amplified through Facebook Live, GIFs, and slow-motion social content.
VCCP Kin created the #ItHappens online campaign for More Th>n to encourage homeowners to prepare for unexpected accidents, DIY mishaps, and burglaries. The campaign used a film and social content inviting customers to share their own #ItHappens stories while highlighting the importance of adequately valued home and contents insurance.