Paddy Power
Design work for Paddy Power, collected from the studios behind it.
- Design cases
- 4
- Studios
- 2
- Latest work added
- Oct 2025
- Advertising 2
- Campaign 2
Design cases by studio
VCCP (3)
- Advertising Campaign for Paddy Power's Feel Like a Favourite
- VCCP launched Paddy Power's "Feel Like A Favourite" campaign to promote the betting brand's customer experience, content, offers and rewards. The tongue-in-cheek film casts Peter Crouch as a racehorse being assessed by presenters ahead of the Cheltenham Festival.
- Advertising Campaign for Paddy Power's Save Our Shirt
- Paddy Power launched the Save Our Shirt campaign by first unveiling a deliberately obnoxious Huddersfield Town shirt featuring an oversized sash logo. The spoof was revealed as a call for football clubs to stop treating kits as advertising billboards, with Paddy Power relinquishing its own front-of-shirt sponsorship space.
- Advertising Campaign for Paddy Power’s Daily Jackpot
- VCCP created a humorous campaign for Paddy Power Games’ Daily Jackpot starring football manager José Mourinho. Playing on his “Special One” persona, the film argues that frequent jackpot winners do not need to be special to win.
KesselsKramer (1)
- Campaign for Paddy Power Marathon
- KesselsKramer created a satirical campaign for Paddy Power around the London Marathon, titled 'Race for the Prime Minister.' The concept humorously imagined political leaders competing in a literal race for leadership, blending sport, politics, and irreverent humor to engage audiences. The campaign captured Paddy Power’s trademark wit and boldness through playful visuals and provocative storytelling.
