Canon
Design work for Canon, collected from the studios behind it.
- Design cases
- 9
- Studio
- 1
- Latest work added
- Sep 2023
- Campaign 7
- Brand Identity 1
- Social Media 1
Design cases by studio
A preview of 6 cases across 1 studio. The full collection is included with Pro.
VCCP (9)
- Integrated Campaign for Canon PIXMA Printers
- VCCP created a pan-European integrated campaign positioning Canon PIXMA as the dependable printer for the overlapping demands of home, work, and family life. A fast-paced hero film uses a whirlwind of words, graphics, and everyday printed materials to dramatise modern household chaos across TV, digital, and social channels.
- Integrated Parkour Campaign for Canon
- Canon’s “What’s your next first?” campaign follows elite parkour team Storror on a self-filmed journey from Europe to Asia across Istanbul. Built on the “Live for the story” platform, the integrated launch used high-adrenaline film and multichannel communications to inspire younger audiences to capture new experiences with Canon cameras.
- Integrated Campaign for Canon EOS R System
- VCCP London created Canon’s pan-European “Never Break Your Flow” campaign to launch the EOS R System mirrorless camera platform. A dynamic streetball film and social-first rollout animate Canon’s signature red lens line to express the seamless connection between creators, their subjects, and the camera.
- Birthday Email Campaign for Canon
- Canon used product-registration data to identify purchase activity around customers’ birthdays and offered a 10% discount across its product range. The triggered email journey included pre-birthday, birthday, and data-capture messages, using animated gift-box GIFs to build anticipation and reveal offers.
- Integrated Winter Campaign for Canon
- Canon’s Winter campaign encouraged audiences to look beyond the holiday season and anticipate the stories waiting in the new year. Shot at 100 frames per second on a Canon C700, the work used suspended everyday moments across print, digital, social, PR, CRM, and retail channels throughout EMEA.
- Retail Brand Design System for Canon
- Canon commissioned a shopper-led retail transformation to address declining camera-category engagement and inconsistent presentation across reseller channels. The resulting toolkit unified physical and digital retail touchpoints, improving navigation, product segmentation, inspiration, and conversion across global markets.
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