VCCP created integrated sponsorship idents for cinch’s partnership with ITV talent show Starstruck. Fronted by Rylan, the playful “cinch off” films depict drivers and even a dog delivering dramatic in-car musical performances, supported by TikTok creators, digital activity, and a competition.
VCCP London created cinch’s “Don’t just nail it, cinch it” brand platform to make online car buying feel easy, dependable, and certain. The integrated national campaign launched with a humorous TV film featuring Rylan and Gino D’Acampo, using a spectacular date-night meal to dramatize the confidence of choosing cinch.