Nationwide
Design work for Nationwide, collected from the studios behind it.
- Design cases
- 8
- Studio
- 1
- Latest work added
- Mar 2022
- Advertising 4
- Campaign 4
Design cases by studio
A preview of 6 cases across 1 studio. The full collection is included with Pro.
VCCP (8)
- Anti-Bullying Campaign for Nationwide
- VCCP London created “The Power of Words,” a TV and social campaign for Nationwide Building Society and its partnership with The Diana Award. The 60-second film uses schoolchildren’s real bullying experiences, shaped into found poetry by Mike Garry, to promote 10,000 new Anti-Bullying Ambassadors in UK primary schools.
- Advertising Campaign for Nationwide’s ISA Prize Draw
- VCCP created a four-film campaign promoting Nationwide’s ISA Prize Draw, encouraging members to grow their savings for a chance to win up to £20,000. Featuring stand-up comedians Adam Rowe, Amir Khosohkan, Laura Smyth and Esther Manito, the work makes ISA saving more accessible, relatable and light-hearted.
- Advertising Campaign for Nationwide Later Life Mortgages
- Nationwide launched an advertising campaign to raise awareness of its later-life mortgage products and advice for people aged 55 and over. Five unscripted films share authentic stories from retirees and older borrowers, supported by TV, press, digital, and owned-channel activity.
- Advertising Campaign for Nationwide Savings
- VCCP created PayDay SaveDay, a campaign encouraging UK consumers to save something on payday, regardless of the amount or provider. Built around a live stand-up comedy night with emerging comedians, the adverts made the savings crisis more relatable, accessible, and light-hearted through authentic personal stories.
- Lockdown Advertising Campaign for Nationwide
- Nationwide expanded its Voices Nationwide campaign with three intimate films created during the COVID-19 lockdown. Self-filmed by artists at home, the adverts offer hopeful reflections on relationships, family, financial uncertainty and life six months ahead.
- Employee Engagement Campaign for Nationwide
- VCCP created the Arthur Webb Challenge Cup to re-engage Nationwide employees around efficiency and innovation, drawing on the legacy of pioneering former leader Arthur Webb. The multi-channel internal campaign included an CEO-narrated film, intranet takeover, social content, toolkits, and a Dragon’s Den-style judging process, generating over £2m in savings within six months.
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