Maynards Bassetts
Design work for Maynards Bassetts, collected from the studios behind it.
- Design cases
- 4
- Studio
- 1
- Latest work added
- Sep 2026
- Advertising 2
- Campaign 2
Design cases by studio
VCCP (4)
- Out-Of-Home Advertising for Maynards Bassetts
- VCCP extended Maynards Bassetts’ “Set the Juice Loose” out-of-home campaign with posters that turn worn kitchen utensils into playful characters. Photographed by Franck Allais, the nationwide work uses a corkscrew, juicer and blender to foreground the brand’s sweets and nostalgic appeal.
- Outdoor Advertising Campaign for Maynards Bassetts
- VCCP London created a bold, playful out-of-home campaign to remind lapsed fans of the juicy appeal of Maynards Bassetts Wine Gums and Jelly Babies. Collectible figurines were 3D printed, hand-painted and aged before being photographed in miniature battle scenes against the sweets.
- Summer Road Trip Campaign for Maynards Bassetts
- VCCP London created I Spy Maynards, an integrated summer campaign positioning Wine Gums and Jelly Babies as essential road-trip companions. Giant inflatable sweets were hidden around Britain and promoted through playful out-of-home advertising, radio competitions, social media, and a location-guessing activation.
- Advertising Campaign for Maynards Bassetts
- VCCP revived Maynards Bassetts' iconic "Set the juice loose" line to reassert the heritage confectionery brand in a competitive candy market. The campaign used bespoke outdoor and digital executions that depicted Wine Gums and Jelly Babies bursting with barely containable juiciness.
Designers behind the work
Designers and creative leads credited on Maynards Bassetts projects in press coverage.