VCCP created a light-hearted integrated campaign for Kwik Fit centred on the promise that customers will “drive away happy every time.” A surreal, deadpan 60-second film shows technicians literally rolling through scenes to highlight friendly expertise, mobile fitting, and advanced vehicle services.
VCCP London created ‘Journeys,’ Kwik Fit’s first major brand campaign in nearly a decade, marking the automotive service company’s 50th anniversary. Through warm, relatable films, out-of-home, and online media, the campaign celebrates the everyday journeys and life moments made possible by dependable cars.