Allwyn
Design work for Allwyn, collected from the studios behind it.
- Design cases
- 4
- Studio
- 1
- Latest work added
- Sep 2026
- Campaign 3
- Advertising 1
Design cases by studio
VCCP (4)
- Advertising Campaign for Allwyn Powerball Launch
- VCCP created an integrated launch campaign for Allwyn introducing Powerball to UK National Lottery players. Centred on the question “What would you do with Powerball money?”, the work emphasizes the transformational scale of the jackpot through film, outdoor, cinema, social, and Snapchat activation.
- Christmas Advertising Campaign for Allwyn Scratchcards
- VCCP created “Musical Scratchcards,” Allwyn’s first Christmas campaign for The National Lottery, positioning Scratchcards as a playful, social ritual for festive gatherings. The integrated campaign spans film, radio, social, press, OOH, YouTube, and a WHSmith Victoria Station retail takeover.
- Integrated Campaign for Allwyn Set for Life
- VCCP created Win On Repeat, a digitally led campaign for Allwyn's Set for Life National Lottery game. Built around an original Fraser T. Smith track, the music-video-inspired work uses emotive triptych imagery and joyful mixed-media moments across TV, social, cinema, radio, CRM, and high-impact OOH.
- Integrated Lotto Campaign for Allwyn
- VCCP launched Allwyn's first Lotto campaign, "Will you be next?", to restore the game's sense of anticipation and play. Films, social content, print, digital out-of-home, and mirrored special builds invite audiences to guess which everyday person will become the next millionaire.
Designers behind the work
Designers and creative leads credited on Allwyn projects in press coverage.