Raissa Pardini

Quotes

• “AI doesn't dream. It doesn't wonder. It doesn't feel. It can remix what already exists, but it cannot imagine what hasn't yet been imagined.”

• “Unlearning is about going back to a time before filters. Before fear and optimisation became more important than curiosity.”

• “Machines will keep imitating. Our job is to keep imagining.”

• “My journey wasn’t linear, nor smooth.”

• “Curiosity – the best trait a creative person can have.”

Articles & interviews

• Booms & Shakes: March's fresh moves, new launches and a 26-year goodbye

  Creative Boom · Mar 26, 2026

  Creative Boom's March 'Booms & Shakes' roundup by Tom May highlights major movements across the design and advertising industry, including Ian Millner stepping down from Iris after 26 years, new creative leadership appointments at Bray Leino, Particle6, and BBC Creative, and the launch of Capel Group and Allwyn’s Studio 59. The article captures a month of expansion, new ventures, and evolving creative priorities across global studios.

  Iris WorldwideBray LeinoParticle6AllwynBBCbranding
• The art of unlearning to get away from AI

  Creative Boom · Jan 15, 2026

  Creative Boom’s 'In Her Own Words' column features creative director Raissa Pardini reflecting on the importance of 'unlearning' in the age of AI. She discusses how stepping away from productivity and perfectionism helped her reconnect with emotional, human creativity. The piece contrasts machine efficiency with human intuition, arguing that true creativity thrives in imperfection and feeling.

  other
• "Raissa Pardini: From Musical Roots to Launching Her Own Design Studio"

  The Brand Identity · Jun 27, 2025 · Interview

  The Brand Identity interviews designer Raissa Pardini about her creative journey from music to design and the launch of her new venture, Studio Pardini. She discusses her ethos, the importance of curiosity and collaboration, and her upcoming typeface project with CAST Foundry. The conversation highlights her transition from freelancing to running a studio built on creativity and trust.

  Studio PardiniCAST Foundrybranding
• Samar Maakaroun on her creative ethos and multicultural and multilingual practice, Right to Left

  The Brand Identity · Oct 4, 2022 · Interview

  The Brand Identity interviews designer Samar Maakaroun about her London-based studio Right to Left, which focuses on bilingual and multicultural design. She discusses her career path from Lebanon to Europe, her experiences at Apple and Pentagram, and the founding of her studio rooted in cross-cultural collaboration. The conversation also explores her project Type Map, which examines the nuances of language and design across scripts.

  Right to LeftPentagramMy Name is WendyApplebranding