Creative Director · Other
We've taken something people are used to ignoring online and dropped it into the real world to make it unmissable.
Taking an annoying digital thing out of context and placing it in the real world where all of a sudden it delights and captures your attention… this work reflects that.
Creative Boom's March 'Booms & Shakes' roundup by Tom May highlights major movements across the design and advertising industry, including Ian Millner stepping down from Iris after 26 years, new creative leadership appointments at Bray Leino, Particle6, and BBC Creative, and the launch of Capel Group and Allwyn’s Studio 59. The article captures a month of expansion, new ventures, and evolving creative priorities across global studios.
Creative Boom’s November 2025 'Booms & Shakes' roundup highlights major agency appointments, client wins, and new ventures across the global creative industry. From GOOD Agency’s partnership with The Children’s Society to Koto’s new chairperson and Elmwood’s leadership expansion, the article captures a sector in motion. It also spotlights new studios, relocations, and independent launches that signal optimism and reinvention despite economic uncertainty.
Iris has created 'Real World Captchas', an international outdoor campaign for the digital identity platform World. The installations replicate online captcha puzzles in real urban settings across Berlin, Buenos Aires, and Singapore, humorously highlighting the frustrations of proving humanity online while promoting World’s privacy-first identity solution. The campaign blends humour and insight to make complex technology approachable and human-focused.