Good Relations created a PR and social sponsorship campaign linking Violife's Cheddarton plant-based cheese alternative with Cheddar AFC. The campaign introduced a grated-look football kit, a plant-based update to the club crest, and vegan athlete Karen Carney to encourage easy dairy-free swaps.
VCCP Media developed a targeted out-of-home Veganuary campaign to make Violife’s plant-based cheeses more visible among vegan, vegetarian, and flexitarian audiences. Installed across Shoreditch Canvas placements, the campaign used appetising pizza, grilled-cheese, and lasagne imagery alongside the line “Cheezy… the way you like it.”