McLaren

Design work for McLaren, collected from the studios behind it.

Design cases: 2
Studios: 2
Latest work added: Jul 2025

Campaign 1
Motion Design 1

Design cases by studio

Found (1)

Brand Film for McLaren P12 Concept Car
Found Studio created a brand film for McLaren to showcase the P12 concept car without direct access to the vehicle. By combining long exposure photography, stop-frame animation, and VFX light trails based on wind tunnel data, they produced a striking visual that reveals the car’s form through light and motion.
Animation, 3d Animation, Camera, Car, Photograph, Screen, Vehicle

VCCP (1)

Launch Campaign for the McLaren 765LT
VCCP created a high-octane launch campaign for the McLaren 765LT, dramatizing the engineers' challenge of reducing weight while increasing power. Using virtual production, AR previsualization, Unreal Engine rendering, film, and photography, the campaign conveyed the supercar's stripped-back performance and aggressive engineering.
Animation, 3d Animation, 3d Illustration, Car, Cinematography

Designers behind the work

Designers and creative leads credited on McLaren projects in press coverage.

Raymond Loewyat Compagnie de l'Esthetique Industrielle (C.E.I.)5

Bruce McLarenat McLaren2

News & interviews

Jack Daniel’s and McLaren Create Race Car-Inspired Whiskey Box

· Jun 4, 2026

The article highlights the Halo MK1, a limited-edition whiskey box created by Hunter Luxury for Jack Daniel’s and McLaren. Inspired by Formula 1’s Halo cockpit protection device, the packaging features over 50 custom components, eight materials, and a push-button mechanism that suspends the bottle. The design reflects McLaren’s precision engineering and Jack Daniel’s craftsmanship, merging luxury and performance aesthetics.

Hunter LuxuryJack Daniel’sMcLarenpackaging