F37 Foundry

The Brand Identity · Nov 10, 2025 · Interview

The Brand Identity interviews F37 Foundry’s Rick Banks and Nomad’s Terry Stephens and Natalie Doto about their collaboration on F37 Holborn, a new typeface inspired by 1970s corporate modernism and the London district of Holborn. The project includes a 136-page book reimagining 100 business signs, serving as both a type specimen and a celebration of local typographic heritage. The discussion explores the creative process, research, and the value of physicality in showcasing type design.

The Brand Identity · Sep 30, 2025

Studio Kiln collaborated with ITV Creative to overhaul ITV’s fragmented brand identity, introducing a unified system centred around a concept called ‘the apex.’ The new identity simplifies the broadcaster’s visual language, reducing typefaces to ITV Sans and adopting spark yellow as the hero colour. The motion-first system ensures consistency across digital and broadcast platforms while reinforcing ITV’s position at the centre of British entertainment.

The Brand Identity · Aug 7, 2025

Manchester-based studio Only rebranded the Royal Institute of Philosophy with a concept centred on 'Question Everything.' The new identity balances academic credibility with accessibility, featuring a circular marque of interlocking question marks and a refined typographic pairing of F37 Caslon and F37 Blanka. Illustrations by Beth Walrond and flexible design elements help the Institute engage both scholarly and public audiences.

The Brand Identity · May 19, 2025

F37 Foundry has launched F37 Ginger Mono, a monospaced extension of its popular F37 Ginger type family. The release is accompanied by a playful promotional campaign featuring collectible sticker packs inspired by 1990s nostalgia and Garbage Pail Kids. The project, developed with F37 Studio and collaborators, also marks the foundry’s first exploration into AI-assisted design and tactile, collectible brand experiences.

The Brand Identity · Apr 3, 2025

Wildish & Co. created a cheerful, mascot-led brand identity for Ding, a home maintenance subscription app. The design centers on a house-shaped character and a warm color palette to convey trust and friendliness. Playful typography and a 'dopamine design' approach help Ding stand out in a traditionally dull industry.

The Brand Identity · Jan 27, 2025

Parker developed a refined and feminine brand identity for Milamend, a women’s hormonal health supplement. The design combines elegant typography, warm photography, and a symbolic logo to balance scientific credibility with emotional resonance. The project includes packaging, digital assets, and art direction that reimagine how health supplements can look and feel.

The Brand Identity · Dec 3, 2024

London-based studio Nomad led a comprehensive visual refresh for Tottenham Hotspur, modernising the club’s identity while preserving its heritage. The facelift includes a refined cockerel icon, a revived monogram, and a remastered custom typeface developed with F37 Foundry and Miles Newlyn. The project aims to make the club’s branding sharper, more flexible, and better suited for digital applications.

Creative Boom · Nov 19, 2024

Studio Nomad collaborated with Tottenham Hotspur to deliver a comprehensive rebrand that honors the club’s heritage while positioning it for a digital-first future. The refreshed identity includes a refined cockerel icon, revived THFC monogram, and a new variable typeface developed with F37 Foundry. The project emphasizes unity, heritage, and modern expression across all club touchpoints.