F37 created Fujitsu Infinity, a six-weight custom typeface for Fujitsu's refreshed brand identity. Developed from F37 Ginger, it was refined for warmth, accessibility, and reliable legibility across print and digital communications.
Found Studio created a live-action film for Fujitsu’s ‘Digital Transformations’ campaign, expressing the brand’s vision of human-centric innovation. The production combined front and back projections, 3D mapping, and holographic techniques—all captured in-camera without post-production—to deliver a visually striking result.