ITV
Design work for ITV, collected from the studios behind it.
- Design cases
- 3
- Studios
- 3
- Latest work added
- Sep 2025
- Brand Identity 2
- Typography 1
Design cases by studio
F37 Foundry (1)
- Custom Typeface Family for ITV
- F37 Foundry created a three-style custom typeface family for ITV's digital-first brand evolution, encompassing display serif, display sans, and highly legible text sans styles. Developed with DixonBaxi and ITV Creative, the system takes cues from the ITVX logo and balances British character, accessibility, and flexibility across ITV's broad entertainment offering.
Kiln (1)
- Brand Identity System for ITV
- Studio Kiln developed a unified brand identity system for ITV, simplifying its complex ecosystem of sub-channels and digital platforms. The new design centers the master brand through a dynamic device called 'The Apex', connecting content directly to the ITV logo and reinforcing brand clarity across all communications.
DixonBaxi (1)
- Brand Identity and Digital Ecosystem for ITV
- DixonBaxi partnered with ITV to reimagine the iconic British broadcaster for a digital-first era. The project revitalised the ITV masterbrand, refreshed five channel identities, and launched ITVX, a bold streaming platform that unites broadcast and digital experiences under one cohesive system. The result is a unified, modern brand that celebrates contemporary British culture and connects audiences across every platform.
Designers behind the work
Designers and creative leads credited on ITV projects in press coverage.