Brand Identity And Digital Ecosystem For Itv

DixonBaxi partnered with ITV to reimagine the iconic British broadcaster for a digital-first era. The project revitalised the ITV masterbrand, refreshed five channel identities, and launched ITVX, a bold streaming platform that unites broadcast and digital experiences under one cohesive system. The result is a unified, modern brand that celebrates contemporary British culture and connects audiences across every platform.