In their own words
We reimagined that energy through a clean, digital-first and typographic-led system that feels modern yet rooted in the culture that inspired it.
We wanted Clubbed to feel like a continuation of that era, not a throwback.
Rather than reinventing it with a bunch of new design elements, we focused on preserving as much of the original ‘Ginger-ness’ as possible.
The idea of Ginger Mono(brows) pretty much screamed at us early on when we were brainstorming PR ideas.
Articles & interviews3
- F37® Launches Clubbed Night with Unique Visual Identity
F37® Foundry and F37® Studio created a new brand identity for Clubbed, a club night spun out of their book on UK club culture. The project centres on a custom variable font, F37 Euphoria, that transitions from solid to particle forms, reflecting the energy of trance music and club visuals. The identity spans motion, print, and digital applications, merging nostalgic references with modern interactive design.
- F37 Design Studio Launches Clubbed Nightlife Brand
Manchester design studio F37 has transformed its acclaimed book 'Clubbed: A Visual History of UK Club Culture' into a real-world nightlife brand. The new venture features a custom variable font, F37 Euphoria, and a full visual identity system spanning motion, digital, and physical applications. The project demonstrates how a design studio can become its own client, merging creative autonomy with technical innovation.
- F37® Foundry Releases F37 Ginger Mono with Retro Sticker Packs