Founder · Creative Director
We wanted to challenge what a type specimen could be.
Embracing physicality helps make our fonts more memorable.
Translating that physical, tactile energy into something dynamic and digital; something that moves with the music rather than just representing it.
"This campaign isn't about being loud; it's local-first, subtle and authentic, with smart, warm type designed for those who truly understand what makes this city unique."
The Brand Identity interviews F37 Foundry’s Rick Banks and Nomad’s Terry Stephens and Natalie Doto about their collaboration on F37 Holborn, a new typeface inspired by 1970s corporate modernism and the London district of Holborn. The project includes a 136-page book reimagining 100 business signs, serving as both a type specimen and a celebration of local typographic heritage. The discussion explores the creative process, research, and the value of physicality in showcasing type design.
Manchester design studio F37 has transformed its acclaimed book 'Clubbed: A Visual History of UK Club Culture' into a real-world nightlife brand. The new venture features a custom variable font, F37 Euphoria, and a full visual identity system spanning motion, digital, and physical applications. The project demonstrates how a design studio can become its own client, merging creative autonomy with technical innovation.
Creative Boom profiles F37’s Mancunio billboard campaign, which launched a new typeface inspired by Manchester’s historic signage while rejecting overused city clichés. Led by copywriter Ellen Ling with designer Craig Oldham, the campaign used black-and-white humour and local references to celebrate Manchester’s wit and authenticity. The project highlights a shift away from nostalgic branding toward a more grounded, contemporary expression of local identity.
BP&O features F37’s brand identity for Manchester-based production company Leapling Films, founded by Chris Lane. The identity centers on a simple frog-inspired logo animated in bright neon green, referencing both leap years and green screen film production. Richard Baird praises the project’s restraint, conceptual clarity, and joyful motion execution.