Rick Banks

Quotes

• “We wanted to challenge what a type specimen could be.”

• “Embracing physicality helps make our fonts more memorable.”

• “Translating that physical, tactile energy into something dynamic and digital; something that moves with the music rather than just representing it.”

• “"This campaign isn't about being loud; it's local-first, subtle and authentic, with smart, warm type designed for those who truly understand what makes this city unique."”

Articles & interviews

• Behind F37 Holborn: Building a typeface grounded in place and era

  The Brand Identity · Nov 10, 2025 · Interview

  The Brand Identity interviews F37 Foundry’s Rick Banks and Nomad’s Terry Stephens and Natalie Doto about their collaboration on F37 Holborn, a new typeface inspired by 1970s corporate modernism and the London district of Holborn. The project includes a 136-page book reimagining 100 business signs, serving as both a type specimen and a celebration of local typographic heritage. The discussion explores the creative process, research, and the value of physicality in showcasing type design.

  F37 FoundryNomadeditorial
• F37 Design Studio Launches Clubbed Nightlife Brand

  Creative Boom · Oct 30, 2025

  Manchester design studio F37 has transformed its acclaimed book 'Clubbed: A Visual History of UK Club Culture' into a real-world nightlife brand. The new venture features a custom variable font, F37 Euphoria, and a full visual identity system spanning motion, digital, and physical applications. The project demonstrates how a design studio can become its own client, merging creative autonomy with technical innovation.

  F37StüdioClubbedbranding
• F37 Campaign Breaks Free from Manchester Stereotypes with New Typeface

  Creative Boom · Jun 9, 2025

  Creative Boom profiles F37’s Mancunio billboard campaign, which launched a new typeface inspired by Manchester’s historic signage while rejecting overused city clichés. Led by copywriter Ellen Ling with designer Craig Oldham, the campaign used black-and-white humour and local references to celebrate Manchester’s wit and authenticity. The project highlights a shift away from nostalgic branding toward a more grounded, contemporary expression of local identity.

  F37F37advertising
• New Logo & Branding for Leapling Films by F37

  BP&O · Aug 5, 2020

  BP&O features F37’s brand identity for Manchester-based production company Leapling Films, founded by Chris Lane. The identity centers on a simple frog-inspired logo animated in bright neon green, referencing both leap years and green screen film production. Richard Baird praises the project’s restraint, conceptual clarity, and joyful motion execution.

  F37Leapling Filmsbranding