Duncan Gravestock
Design Director · Creative Director
Studios:F37® StudioF37F37 Foundry
Quotes
“We approached each part of the project with the same care and energy we put into the typeface, knowing it would be the visual driver for the whole brand.”
“F37 Ginger has been one of our most popular typefaces to date, so developing a Mono version felt like a natural progression.”
“We try to bring a more tactile and playful approach by turning specimens into objects people actually want.”
“AI is a very powerful tool, and it played a vital part in helping us bring to life our little Mob, but it was a huge learning curve.”