We approached each part of the project with the same care and energy we put into the typeface, knowing it would be the visual driver for the whole brand.
F37 Ginger has been one of our most popular typefaces to date, so developing a Mono version felt like a natural progression.
We try to bring a more tactile and playful approach by turning specimens into objects people actually want.
AI is a very powerful tool, and it played a vital part in helping us bring to life our little Mob, but it was a huge learning curve.
F37® Foundry and F37® Studio created a new brand identity for Clubbed, a club night spun out of their book on UK club culture. The project centres on a custom variable font, F37 Euphoria, that transitions from solid to particle forms, reflecting the energy of trance music and club visuals. The identity spans motion, print, and digital applications, merging nostalgic references with modern interactive design.
Manchester design studio F37 has transformed its acclaimed book 'Clubbed: A Visual History of UK Club Culture' into a real-world nightlife brand. The new venture features a custom variable font, F37 Euphoria, and a full visual identity system spanning motion, digital, and physical applications. The project demonstrates how a design studio can become its own client, merging creative autonomy with technical innovation.
F37 Foundry has launched F37 Ginger Mono, a monospaced extension of its popular F37 Ginger type family. The release is accompanied by a playful promotional campaign featuring collectible sticker packs inspired by 1990s nostalgia and Garbage Pail Kids. The project, developed with F37 Studio and collaborators, also marks the foundry’s first exploration into AI-assisted design and tactile, collectible brand experiences.