In their own words
We approached each part of the project with the same care and energy we put into the typeface, knowing it would be the visual driver for the whole brand.
F37 Ginger has been one of our most popular typefaces to date, so developing a Mono version felt like a natural progression.
We try to bring a more tactile and playful approach by turning specimens into objects people actually want.
AI is a very powerful tool, and it played a vital part in helping us bring to life our little Mob, but it was a huge learning curve.
Articles & interviews3
- F37® Launches Clubbed Night with Unique Visual Identity
F37® Foundry and F37® Studio created a new brand identity for Clubbed, a club night spun out of their book on UK club culture. The project centres on a custom variable font, F37 Euphoria, that transitions from solid to particle forms, reflecting the energy of trance music and club visuals. The identity spans motion, print, and digital applications, merging nostalgic references with modern interactive design.
- F37 Design Studio Launches Clubbed Nightlife Brand
Manchester design studio F37 has transformed its acclaimed book 'Clubbed: A Visual History of UK Club Culture' into a real-world nightlife brand. The new venture features a custom variable font, F37 Euphoria, and a full visual identity system spanning motion, digital, and physical applications. The project demonstrates how a design studio can become its own client, merging creative autonomy with technical innovation.
- F37® Foundry Releases F37 Ginger Mono with Retro Sticker Packs