GoodRx
Design work for GoodRx, collected from the studios behind it.
- Design cases
- 3
- Studios
- 3
- Latest work added
- Sep 2026
- Brand Identity 2
- Campaign 1
Design cases by studio
F37 Foundry (1)
- Typography for the GoodRx Healthcare Rebrand
- Gretel rebranded GoodRx, a free pharmacy-coupon app, to make healthcare savings feel more human, simple, and inclusive. The identity uses F37 Bolton for robust small-size copy and a customized F37 Moon with an updated G, rounded dots, and a clearer ampersand.
AndWalsh (1)
- Advertising Campaign for GoodRx Medication Savings
- &Walsh developed an integrated campaign for GoodRx that promotes savings on overpriced prescription medications across digital, social, out-of-home, and television. The work brings an Old Western cowgirl-wrangler character into the modern world through custom display lettering, badges, frames, buttons, and illustrations.
Gretel (1)
- Unified Brand Identity for GoodRx
- Gretel partnered with GoodRx to create a cohesive brand identity that reflects the company’s evolution into a holistic healthcare provider. The new identity emphasizes clarity, accessibility, and empathy, positioning GoodRx as a catalyst for better health and wellbeing. Through a direct tone and simplified visual system, the brand communicates trust and ease in navigating healthcare.
