Pentagram created a dynamic brand identity for MIND, a data security platform that automates data loss prevention and insider risk management. The identity uses continuous motion, fluid linework inspired by brainwaves, and a bold yet calm visual system to convey intelligence, vigilance, and confidence in cybersecurity.
Decimal Studios created a digital platform for Mind, focusing on a seamless user experience and scalable design system. The project combined thoughtful interaction design with modern web technologies to deliver a responsive and engaging online presence.
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Pentagram, led by Eddie Opara, created a dynamic and fluid brand identity for cybersecurity startup MIND. The design visualises 'fluid intelligence' through motion and parametric forms, breaking away from conventional cybersecurity aesthetics. The project combines strategic color choices, minimalist typography, and motion design to express MIND's real-time data protection capabilities.