Rts Design Cases
2 cases across 1 studio
Designers behind the work
Designers and creative leads credited on Rts projects in press coverage.
News & interviews
- BOND gives LAB Institute of Design and Fine Arts a living identity
The Brand Identity · Apr 10, 2026
BOND created a dynamic, participatory brand identity for the LAB Institute of Design and Fine Arts in Lahti, Finland. The rebrand centers on the idea of continuous transformation, featuring a living logo, custom typeface, and digital tools that allow students to reshape the identity themselves. The system balances flexibility with structure, using a restrained color palette and student-generated photography to express authenticity and creativity.
- Caserne balances elegance and exuberance for Montreal’s Museum Ball
The Brand Identity · Apr 9, 2026
Montreal-based studio Caserne created the 2025 identity for the Montreal Museum of Fine Arts’ Museum Ball, balancing elegance and exuberance through expressive typography, bold color contrasts, and tactile print design. Drawing conceptual inspiration from Kent Monkman’s exhibition, the identity merges calligraphic warmth with Swiss typographic precision. The project spans print, motion, and spatial applications, uniting institutional tradition with contemporary vibrancy.
- LAB Institute of Design and Fine Arts by Bond
BP&O · Mar 24, 2026
BP&O features Bond’s bold new identity for LAB Institute of Design and Fine Arts in Finland. The rebrand introduces a dynamic, shape-shifting wordmark and custom typeface that embody the school’s philosophy of reform and transformation. The identity invites student participation through a digital tool that allows them to reshape the brand’s letterforms, supported by a minimal color palette and strong motion design.
BondLAB Institute of Design and Fine ArtsLAB University of Applied Sciencesbranding - FLUORO® on their new-age model for creating entire brand worlds
The Brand Identity · Mar 23, 2026 · Interview
The Brand Identity interviews Tim Smith, founder of London-based creative agency FLUORO®, about the studio’s ‘new-age’ model that merges branding and advertising into one living system. Smith discusses projects for clients like Apple, R.A.D®, and Doof, emphasizing cultural research, emotional connection, and always-on brand ecosystems. The conversation explores FLUORO®’s rejection of data-driven risk aversion and its focus on building coherent brand worlds that sustain attention and community.
- How Lily Kong’s series Sweet Escape reignited her intuitive approach to illustration
It's Nice That · Mar 5, 2026
The article profiles illustrator Lily Kong and her self-initiated series 'Sweet Escape', a collection of colour-rich landscapes exploring the balance between flatness and texture. Created through analogue techniques like block printing and watercolour, the project culminated in an artist book produced during her residency at the London Centre for Book Arts. The work marks a return to intuitive, process-driven illustration for Kong, reconnecting her with nature and personal expression.
DroolLondon Centre for Book Artseditorial|illustration - BIRCH treats hotel marketing like a fashion editorial for Rosewood
The Brand Identity · Mar 3, 2026
BIRCH created a fashion-editorial-inspired social media campaign for The Chancery Rosewood, a new Rosewood property in London. The studio developed a storytelling framework called 'tease, hype, push, pull' to structure content around the hotel's launch, emphasizing cultural relevance and aspirational narratives over traditional luxury tropes. The campaign positions the hotel as a social and cultural hub rather than a purely exclusive destination.
BIRCHThe Chancery RosewoodRosewood Hotels & Resortsadvertising - Roy Terhorst on motion-first design and breaking branding rules
The Brand Identity · Jan 22, 2026 · Interview
The Brand Identity interviews Roy Terhorst, design lead at Amsterdam-based studio Thonik, about his motion-first approach to branding and his philosophy of creating and breaking design rules. Terhorst discusses his process, influences, and recent projects, including a new collection of iPhone wallpapers that translate his motion work into a personal digital format. The conversation explores how motion, color, and experimentation drive Thonik’s conceptual identity work for clients like Schiphol Airport and Dutch Design Week.
- How to have confidence in uncertain times: inside DixonBaxi's 'serious play'
Creative Boom · Dec 19, 2025
Creative Boom’s feature explores how DixonBaxi maintains creative confidence through its philosophy of 'serious play'. Founders Simon Dixon and Aporva Baxi discuss emotional intelligence, openness, and reinvention as key to staying relevant in a fast-changing design landscape. The article offers a behind-the-scenes look at the studio’s culture, processes, and optimism about creativity’s role in the world.
- Everyone's wigging out about creative agencies doing rebrands. They're missing the point
Creative Boom · Dec 1, 2025
Cat How of How&How argues that the perceived divide between branding and creative agencies is artificial. Using Uncommon’s JD Sports global rebrand as an example, she explains that brand and campaign work are inseparable expressions of the same strategic thinking. The article calls for the industry to move beyond outdated labels and focus on holistic creative problem-solving.
UncommonHow&HowMotherJD Sportsbranding - How Sthuthi Ramesh built All Around Design as a transcultural practice
The Brand Identity · Nov 28, 2025 · Interview
The Brand Identity interviews designer Sthuthi Ramesh about launching her transcultural studio, All Around Design, after years of independent work and experience at major agencies. She discusses balancing motherhood and entrepreneurship, her philosophy of cultural fluidity in design, and her preference for human-centered, handcrafted creativity amid the rise of AI. The piece also highlights her work with major cultural institutions and her sustainable, collaborative studio model.