Alexandre Henriques
Founder · Creative Director
Studios:Hymn
Quotes
“Dr. Gab’s was one of the pioneers of craft beer in Switzerland back in the early 2000s. Since then, the market has grown significantly and become much more competitive.”
“We were looking for a typeface that would feel confident and visually impactful, especially on beer labels where clarity and personality are key.”
“We wanted to build a photographic universe that felt unique in the beer market – something warm, local, joyful and slightly nostalgic.”
“I felt that we needed to step away from the computers, face a blank sheet, and start creating manually.”
“We then went back to the computer and, using the 2D motion design tool Calvary, recreated, to some extent, the results of our free explorations.”
“By introducing counterforms and altering the shape of the characters, we created a visual contrast that stands out – an identity within an identity.”
“The use of negative space, combined with the interplay of geometric forms, created a distinctive visual language that feels modern and alive while maintaining a connection to the broader RTS family.”
“Beyond the colour, we introduced a typographic play that feels raw and unpolished, similar to street art or graffiti, while still keeping it polished enough to be professional.”
“The firm wanted to position itself as an established but accessible avenue to contemporary architecture, radiating their passion for design and innovation with the multifaceted energy of a start-up company.”
“We loved the idea of ‘creating’ a new letter (the double B). This brings a different dynamic – three letters instead of four.”