Alexandre Henriques

We discovered that the coats of arms adorning the castle walls were not always faded. Their original colours were vivid and vibrant, surprisingly close to the luminous tones of our screens today.

By exploring how Shareman should feel, behave and appear, we naturally arrived at the idea of Shareman as a benevolent companion: a brand that is supportive, reassuring and close to its users, guiding them with empathy and trust throughout their journey.

We deliberately avoided exaggeration or cartoonish tropes. Instead, Shareman’s character is calm, friendly and reassuring – more helper than hero.

The goal was not to look like real estate technology, but to feel like part of daily life.

Dr. Gab’s was one of the pioneers of craft beer in Switzerland back in the early 2000s. Since then, the market has grown significantly and become much more competitive.

We were looking for a typeface that would feel confident and visually impactful, especially on beer labels where clarity and personality are key.

We wanted to build a photographic universe that felt unique in the beer market – something warm, local, joyful and slightly nostalgic.

I felt that we needed to step away from the computers, face a blank sheet, and start creating manually.

We then went back to the computer and, using the 2D motion design tool Calvary, recreated, to some extent, the results of our free explorations.

By introducing counterforms and altering the shape of the characters, we created a visual contrast that stands out – an identity within an identity.