Tony Brook
Creative Director · Designer · Founder · Illustrator
5 articles · Jun 2017 — Oct 2025
Quotes
“The idea of creating something organic, referencing the way tree branches break away from the main trunk, or the way bamboo grows, to create rounded connections between stems and crossbars.”
Articles & interviews
- Wilson's Republic Founders Reveal Building Creative Community Secrets
Creative Boom · Oct 8, 2025 · Interview
Creative Boom’s interview with the founders of Wilson’s Republic explores how three Yorkshire designers built a thriving grassroots creative community over ten years. The piece highlights their philosophy of inclusivity, authenticity, and adaptability, culminating in their tenth-anniversary event, WRXL. The founders reflect on lessons learned, the importance of optimism, and the enduring power of creative connection.
Wilson's RepublicA.N.D StudioBoldismbranding|community|event - "May's Nicer Tuesdays: Creative Talks from Spin Studio to Sweet-thang Zine"
It's Nice That · Apr 14, 2025
It’s Nice That announces the lineup for May 2025’s Nicer Tuesdays event, featuring Spin, Ustwo Games, Dogs and Their Dykes, and Sweet-thang Zine. The speakers will share insights into identity design, game art, queer community photography, and self-publishing. The event, sponsored by Adobe, will take place at EartH in Hackney on 6 May 2025.
SpinUstwo GamesSweet-thang ZineMubiDesign Museumevent - Support the new book celebrating design legend Margaret Calvert
Creative Boom · Oct 16, 2024
Creative Boom covers the launch of a crowdfunding campaign for 'Margaret Calvert: Woman at Work', the first book dedicated to the legendary British designer. Edited by Adrian Shaughnessy and designed in collaboration with A2/SW/HK, the project highlights Calvert’s iconic signage work and lesser-known projects. The article explores the book’s origins, Calvert’s meticulous approach, and the importance of celebrating overlooked female designers.
A2/SW/HKUnit EditionsVolumeThames & Hudsoneditorial - New Visual Identity for Future Observatory by SPIN Studio
BP&O · Jul 26, 2023
BP&O’s feature by Thomas Barnett reviews SPIN Studio’s updated visual identity for Future Observatory, a Design Museum research initiative focused on the green transition. The article explores SPIN’s typographic experimentation, retro-futurist aesthetic, and motion-led brand system that balances organic and technological themes. It praises the studio’s conceptual depth and distinctive style while noting minor inconsistencies in application.
SPIN StudioDesign MuseumBP&OFuture ObservatoryDesign Museumbranding - New Logo & Branding for Corps Reviver by Spin
BP&O · Jun 1, 2017
BP&O’s article by Richard Baird reviews Spin’s branding and book design for French publisher Corps Reviver and its first release, L’Heure du Cocktail. The identity and publication draw on modernist and expressionist influences, using Dada Grotesk type and geometric chevron motifs to evoke both military and mid-century design aesthetics. The review praises the conceptual cohesion between the publisher’s revivalist mission and Spin’s modernist sensibility, noting subtle critiques of visual similarities to other Spin projects.
SpinCorps Reviverbranding