Creative Director · Founder · Designer · Illustrator
The idea of creating something organic, referencing the way tree branches break away from the main trunk, or the way bamboo grows, to create rounded connections between stems and crossbars.
The introduction of the 3rd dimension was for us and the UCA, a natural next step.
An identity, if built around an intelligent visual language, should be a living breathing thing.
Creative Boom’s interview with the founders of Wilson’s Republic explores how three Yorkshire designers built a thriving grassroots creative community over ten years. The piece highlights their philosophy of inclusivity, authenticity, and adaptability, culminating in their tenth-anniversary event, WRXL. The founders reflect on lessons learned, the importance of optimism, and the enduring power of creative connection.
It’s Nice That announces the lineup for May 2025’s Nicer Tuesdays event, featuring Spin, Ustwo Games, Dogs and Their Dykes, and Sweet-thang Zine. The speakers will share insights into identity design, game art, queer community photography, and self-publishing. The event, sponsored by Adobe, will take place at EartH in Hackney on 6 May 2025.
Creative Boom covers the launch of a crowdfunding campaign for 'Margaret Calvert: Woman at Work', the first book dedicated to the legendary British designer. Edited by Adrian Shaughnessy and designed in collaboration with A2/SW/HK, the project highlights Calvert’s iconic signage work and lesser-known projects. The article explores the book’s origins, Calvert’s meticulous approach, and the importance of celebrating overlooked female designers.
BP&O’s feature by Thomas Barnett reviews SPIN Studio’s updated visual identity for Future Observatory, a Design Museum research initiative focused on the green transition. The article explores SPIN’s typographic experimentation, retro-futurist aesthetic, and motion-led brand system that balances organic and technological themes. It praises the studio’s conceptual depth and distinctive style while noting minor inconsistencies in application.
The Brand Identity interviews Spin founder and creative director Tony Brook about the studio’s evolution and recent identity projects for clients such as UCA, Corps Reviver, and Collect. Brook discusses the importance of flexible, living visual languages and the studio’s approach to integrating 3D elements into branding. The conversation highlights Spin’s design philosophy and collaborative mindset.
BP&O’s article by Richard Baird reviews Spin’s branding and book design for French publisher Corps Reviver and its first release, L’Heure du Cocktail. The identity and publication draw on modernist and expressionist influences, using Dada Grotesk type and geometric chevron motifs to evoke both military and mid-century design aesthetics. The review praises the conceptual cohesion between the publisher’s revivalist mission and Spin’s modernist sensibility, noting subtle critiques of visual similarities to other Spin projects.