Future Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Future projects in press coverage.
News & interviews
- Atollon brands Future Fur with a bold identity free of eco clichés
The Brand Identity · Mar 10, 2026
Australian studio Atollon developed a bold, playful identity for sustainable blanket brand Future Fur, avoiding typical eco clichés. The design features a disciplined use of Inter typeface, a tri-colour palette inspired by retro optimism, and a distinctive 36.75° tilt derived from the product label. The project integrates tactile and digital elements, including sonic branding and honest photography, to reflect the brand’s warmth and authenticity.
AtollonFuture Furbranding - Sergio Membrillas turns a year of gig posters into a collectible newspaper
Creative Boom · Dec 17, 2025
Illustrator Sergio Membrillas has compiled a year’s worth of his gig posters into a collectible newspaper-format publication. The project celebrates the tactile and archival qualities of print in an era dominated by digital promotion, featuring posters for artists like Róisín Murphy and U.S. Girls. Printed on high-quality paper, the publication reasserts the cultural and aesthetic value of physical music posters.
Róisín MurphyU.S. Girlseditorial - Cannes Lions 2025 Opens Doors for Indie Creatives and Diverse Opportunities
Creative Boom · Jun 23, 2025
Creative Boom’s feature on Cannes Lions 2025 highlights a noticeable shift toward inclusivity, with more independent studios, freelancers, and creators attending the festival. The introduction of new pass types like the Start-up and Creator Pass has made the event more accessible. The article emphasizes the growing presence of small studios and creative collaborations with major brands such as Adobe and Pinterest.
- "Frontify Unveils Bespoke Typeface for Branding's Kinetic Future"
It's Nice That · Jun 5, 2025
The article profiles Daniel Powell’s identity and typographic system for Frontify Futures, a new platform from brand management company Frontify exploring the future of branding. Built around a generative, variable typeface derived from Frontify’s Cranny font, the identity evolves dynamically through a node-based system and motion elements. The project embodies the platform’s ethos of continuous evolution and collaboration between designers and technology.
FrontifyJotterFrontify FuturesFrontifybranding - "Suupaa's Unique Brand Identity: A Blend of Eclectic Typography and Restraint"
It's Nice That · Mar 31, 2025
A Friend of Mine has created a refined yet playful brand identity for Suupaa, a Japanese-inspired restaurant and convenience store in Australia. The project blends konbini culture with contemporary design through tactile materials, custom illustrations, and a sophisticated typographic system. Collaborating with IF Architecture, More Studio, and 3D2D, the studio achieved a balance of whimsy and restraint that reflects Suupaa’s hybrid offering.
- "Studio Chenchen Crafts Unique Identity for EntoZyme in Top Five Design Projects"
The Brand Identity · Mar 19, 2025
The Brand Identity’s biweekly feature 'The Edit' spotlights five global design projects, including Studio Chenchen’s scientific yet organic identity for biotech startup EntoZyme. Other highlights include Some Days’ rebrand for Future Being, menn studio’s typographic refresh for Think City, Anna Violette’s warm identity for Ébène, and Ashley Kinnard’s collaborative art branding for Special Animal. The roundup showcases diverse approaches to branding, typography, and sustainability-driven design.
Studio ChenchenSome Daysmenn studioEntoZymeFuture Beingbranding - "Bentzion Goldman Forecasts Branding Trends for the New Year"
Creative Boom · Jan 21, 2025
In this Creative Boom insight piece, Bentzion Goldman, senior designer at Mother Design, reflects on branding trends from 2024 and forecasts what’s next for 2025. He identifies a shift from 'dopamine design' and AI saturation toward tactile, world-building, and playful branding approaches. The article highlights examples from studios like Koto, Porto Rocha, and Little Troop that embody these emerging directions.
- "Bentzion Goldman Predicts Branding Trends for the Year"
Creative Boom · Jan 21, 2025
In this Creative Boom feature, Bentzion Goldman, senior designer at Mother Design, reflects on branding trends from 2024 and predicts what’s next for 2025. He identifies a shift from 'dopamine design' and silliness toward tactile, immersive, and playful brand experiences. The article highlights examples from studios like Koto, Porto Rocha, and Little Troop that embody these evolving approaches.
- Illustrators Face Budget Cuts and Rising Struggles in 2024
It's Nice That · Oct 4, 2024
Liz Gorny’s opinion piece for It’s Nice That explores the precarious state of editorial illustration in 2024. Through interviews with illustrators Nishant Choksi and Sergio Membrillas, the article highlights shrinking budgets, the impact of AI, and the decline of magazine commissions. Despite these challenges, both artists express cautious optimism about the evolving landscape and new opportunities for creative expression.
The GuardianReal Revieweditorial - New Visual Identity for Future Observatory by SPIN Studio
BP&O · Jul 26, 2023
BP&O’s feature by Thomas Barnett reviews SPIN Studio’s updated visual identity for Future Observatory, a Design Museum research initiative focused on the green transition. The article explores SPIN’s typographic experimentation, retro-futurist aesthetic, and motion-led brand system that balances organic and technological themes. It praises the studio’s conceptual depth and distinctive style while noting minor inconsistencies in application.
SPIN StudioDesign MuseumBP&OFuture ObservatoryDesign Museumbranding