Creative Director
The founders of Future Fair wanted to build a different kind of art fair.
We liked the strong shapes and contrasts that resonated with our original concept and shapes.
Future Fair was the new kid on the block when we first started working on the project; it’s young, fresh and inclusive, so we wanted to translate these characteristics visually.
Instagram is a great source of inspiration if you choose the accounts you follow wisely.
You can be a great designer but have poor leadership skills.
The Brand Identity interviews DoThings, a New York-based design studio, as it celebrates its tenth anniversary. Founders Pierre Jeand’heur and Estelle Monteillet reflect on the studio’s evolution, key projects with clients like Lancôme and Corcoran, and the launch of their refreshed website. The conversation explores their philosophy of designing for desire and their plans for future growth across beauty, real estate, and hospitality sectors.
NYC-based studio DoThings developed a bold, vibrant identity for Future Fair, an art exhibition that celebrates collaboration and creativity. The design features folded corner motifs inspired by the fair’s unconventional booth layouts, paired with sharp typography and a bright color palette led by orange. The identity reflects Future Fair’s youthful, inclusive, and dynamic spirit.
The Brand Identity interviews DoThings’ Creative Director Estelle Monteillet about her career journey from Paris to New York, her evolving leadership style, and the creative culture shift she experienced. She discusses her work at DoThings, including major branding projects like 393 West End Avenue, and reflects on collaboration, inspiration, and the differences between European and American design approaches.