Estelle Monteillet
Creative Director
In their own words
The founders of Future Fair wanted to build a different kind of art fair.
We liked the strong shapes and contrasts that resonated with our original concept and shapes.
Future Fair was the new kid on the block when we first started working on the project; it’s young, fresh and inclusive, so we wanted to translate these characteristics visually.
Sometimes Times is beautifully drawn.
We adjusted the spaces and the ‘C’ that was a bit too harsh.
We wanted to combine the classic artworld aesthetic, and the modernity of the new NFT world that talks to younger collectors.
For the logo, we wanted to twist this very classic serif font by cropping the bottom of it to make it more modern, more singular and more digital.
Instagram is a great source of inspiration if you choose the accounts you follow wisely.
You can be a great designer but have poor leadership skills.
Articles & interviews4
- A decade of designing the desirable: we chat with DoThings as they ring in their tenth anniversary
The Brand Identity interviews DoThings, a New York-based design studio, as it celebrates its tenth anniversary. Founders Pierre Jeand’heur and Estelle Monteillet reflect on the studio’s evolution, key projects with clients like Lancôme and Corcoran, and the launch of their refreshed website. The conversation explores their philosophy of designing for desire and their plans for future growth across beauty, real estate, and hospitality sectors.
- DoThings’ bold identity for Future Fair uses type and colour to vibrantly celebrate collaboration
NYC-based studio DoThings developed a bold, vibrant identity for Future Fair, an art exhibition that celebrates collaboration and creativity. The design features folded corner motifs inspired by the fair’s unconventional booth layouts, paired with sharp typography and a bright color palette led by orange. The identity reflects Future Fair’s youthful, inclusive, and dynamic spirit.