Bentzion Goldman

Designer · Design Director

3 articles · Jan 2025Jan 2026


Quotes

  • The enemy of a good brand is no longer a bad brand, but one that is just okay.
  • Our charge, as designers, is to find that sweet spot right on the bleeding edge of innovation.
  • Nothing says 'laugh away the pain' like a giant billboard on Sunset Boulevard that says, 'If we don't laugh, we die'.
  • Brands must understand that, in 2025, they need to be more than simply a logo and a colour palette.
  • The silliness of 2024 will give way to a more meaningful method of release: play.
  • Brands must understand that, in 2025, they need to be more than simply a logo and a colour palette.
  • The silliness of 2024 will give way to a more meaningful method of release: play.
  • Consumers are hungry for brands that represent the tactile, offer immersive worlds, and aren't afraid to get messy and have fun.

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