Head Of Partnerships · Creative Director
Keep it loose, plan a few things, but don't be afraid to just wander. Have a LOT of conversations with a LOT of people.
Go with the flow. We had a rough agenda, but we didn't overplan because there was just so much happening. Besides, you'll meet people who suggest new events. Honestly — it's been completely mind-blowing, some of the people you run into on the street or at a party.
You simply can't have a good collaboration without it.
Bravery should mean breaking the norm, experimenting with new ideas, or stepping into uncharted territory.
Bravery should mean breaking the norm, experimenting with new ideas, or stepping into uncharted territory.
Lucy Werner’s article explores why Cannes Lions has evolved beyond its advertising roots to become a global creative gathering for professionals at all career stages. Through personal anecdotes and insights from industry figures, it highlights how the festival fosters learning, networking, and inspiration for both established and emerging creatives. The piece offers practical advice for first-time attendees on how to navigate the event and make meaningful connections.
Creative Boom’s feature on Cannes Lions 2025 highlights a noticeable shift toward inclusivity, with more independent studios, freelancers, and creators attending the festival. The introduction of new pass types like the Start-up and Creator Pass has made the event more accessible. The article emphasizes the growing presence of small studios and creative collaborations with major brands such as Adobe and Pinterest.
The article explores how collaboration drives creative success across disciplines, featuring insights from illustrators, designers, writers, and agency founders. Through real-world examples, it highlights how trust, complementary skills, and communication form the foundation of effective creative partnerships. The piece celebrates collaboration as a key ingredient in producing more meaningful and innovative work.
Creative Boom’s Abbey Bamford explores the most overused buzzwords in the creative industry for 2025, gathering opinions from designers, strategists, and writers across various studios. The article humorously critiques terms like 'purpose-led', 'strategy', 'premium', and 'sustainability', offering more meaningful alternatives and encouraging clearer, more human communication. It reflects a broader trend toward authenticity and substance in creative language.
Creative Boom’s feature by Abbey Bamford explores the most overused buzzwords in the creative industry for 2025 and what professionals suggest using instead. Designers, strategists, and writers from various studios share their frustrations with terms like 'purpose-led', 'strategy', 'premium', and 'authentic', advocating for clearer, more meaningful language. The article humorously critiques industry jargon while promoting more honest communication.