Alan Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Alan projects in press coverage.
News & interviews
- Top 20 graphic designers of 2026, as voted for by creatives
Creative Boom · Apr 13, 2026
Creative Boom reveals the top 20 graphic designers of 2026, as voted by thousands of creatives in its annual State of Creativity survey. The list highlights influential figures such as Paula Scher, Jessica Walsh, Simon Dixon, and Verónica Fuerte, showcasing a mix of established icons and emerging voices shaping the global design landscape. The article celebrates diversity in practice, from branding and typography to motion and illustration.
- Elizabeth Goodspeed Explains Why Studios Create Custom Fonts
It's Nice That · Oct 23, 2025
Elizabeth Goodspeed explores the growing trend of design studios creating their own custom typefaces as part of brand identity systems. The article examines how typography has evolved from a supporting role to a central brand asset, citing examples from studios like Koto, Order, and R&M. It argues that custom fonts offer brands originality, flexibility, and stronger visual ownership in an increasingly crowded design landscape.
- Designer Tabitha Swanson Discusses Upskilling Fatigue
It's Nice That · May 19, 2025
In this POV essay for It’s Nice That, creative director and SEEK/FIND founder Tabitha Swanson explores the growing sense of exhaustion among designers who feel pressured to constantly upskill in response to rapid technological change. Reflecting on her own career across UX, 3D, AR, VR, and AI, Swanson critiques the relentless pace of innovation and the toll it takes on creative craft and mental health. She questions whether the industry’s obsession with new tools and trends is sustainable or spiritually fulfilling.
SEEK/FINDVodafoneLenovoother - New Balance, Hip Reveal UK Craftsmanship in Latest Campaign
It's Nice That · Mar 27, 2025
New Balance and HIP collaborated on a Made in UK campaign celebrating British craft and heritage. Directed by John Joseph Holt and produced by Fin Mulligan Wild, the project combines poetry, photography, and film to highlight the craftsmanship behind New Balance’s Flimby-made footwear. The campaign explores the intersection of tradition and innovation in contemporary British manufacturing.
HIPNew Balanceadvertising - Joy Studio Talks Running Love, Staying Lean, and Big Goals
The Brand Identity · Dec 3, 2024 · Interview
The Brand Identity interviews Kraków-based Joy Studio co-founder Radek Sadlik about the studio’s passion for running culture, its small but ambitious approach, and its collaborations with brands like New Balance and SWORDS ATHLETICS. The discussion covers their evolution from pandemic beginnings to international projects, their use of 3D design, and their philosophy of staying small while thinking big.
Joy StudioBeinghuntedTURBONew BalanceMiga Coffeebranding - Datalands: Where Data Meets Branding
SEESAW · Mar 24, 2024
SEESAW features Datalands, a new website where data meets brand. The project highlights a clean, data-driven digital identity using typefaces Ozik, Basis Grotesque Pro, and Martian Mono. The feature positions Datalands within the intersection of branding and data visualization.
SEESAWDatalandsdigital - New Logo & Branding for Paws Off! by Seachange
BP&O · Oct 24, 2023
BP&O features Seachange’s branding for Paws Off!, a New Zealand initiative by Southern Cross Pet Insurance and TBWA\NZ that warns pet owners about toxic human foods. The identity centers on a black-and-white character mark representing both cats and dogs, paired with Work Sans typography. The design balances playfulness and clarity to encourage adoption as a universal pet safety label.
- SUPERFANTASTIC embrace modernism in their restrained identity for photographic duo Shalan and Paul
The Brand Identity · Jun 5, 2023
Toronto-based studio SUPERFANTASTIC refreshed the visual identity for photographers Shalan and Paul, eight years after their initial collaboration. The new identity embraces modernist principles through restrained typography, centered on Akzidenz Grotesk, and minimal design elements that reflect the duo’s precise and earnest photographic practice. The project refines their visual presentation while maintaining a timeless and understated aesthetic.
SUPERFANTASTICShalan and Paulbranding - Seachange’s Amanda Gaskin on finding a work-life balance, growing her team and learning to say no
The Brand Identity · Jul 29, 2021 · Interview
The Brand Identity interviews Seachange co-founder Amanda Gaskin about the studio’s evolution, work-life balance, and approach to growth. She discusses their move from London to Auckland, the challenges of running a small studio, and recent projects including the redesign of the Designers Institute Best Awards Annual and the creation of two custom typefaces. The conversation highlights Seachange’s focus on sustainability, collaboration, and maintaining creative integrity.
- Ken Hegemann on creative directing and thinking digital-first at No Service 24/7
The Brand Identity · Feb 17, 2020 · Interview
The Brand Identity interviews Ken Hegemann, Creative Director at Berlin-based agency No Service 24/7, about his career path, design philosophy, and the studio’s digital-first approach. Hegemann discusses his background in typography, his leadership style, and the agency’s work for major clients like Nike, Spotify, and CLOSED. The conversation highlights the studio’s conceptual and collaborative process, as well as its research arm No Influence 24/7.