Saffron

Cases

• A1
• Brand Identity And Positioning For A1 Telecommunications
• Colour, Telecommunication

• A1
• Brand Identity For Austria’s Leading Telecom
• Architecture, Positioning, Telecom

• Abp Network
• Brand Identity And Positioning For Abp Network
• Architecture, Media, Positioning, Presence

• Akzonobel
• Brand Identity Revamp For Akzonobel
• Energy, Experience, Narrative

• Alphasense
• Brand Identity And Positioning For Alphasense
• Innovation, Position, Technology

• Amazon Ads
• Brand Identity And Positioning For Amazon Ads
• Audience, Positioning, Technology

News & interviews

• Jaguar's Rebrand Failure: Lessons to Learn

  Creative Boom · May 19, 2025

  Creative Boom’s article by Tom May analyzes Jaguar’s 2024 rebrand by Accenture Song, which replaced the iconic growler logo with a minimalist 'J' and abstract campaign visuals. The piece explores why the rebrand drew criticism, citing loss of heritage, emotional disconnect, and confusion about brand purpose. Industry experts from The Behaviours Agency, Saffron, and Coley Porter Bell weigh in on lessons for brands navigating radical change.

  Accenture SongThe Behaviours AgencySaffron Brand ConsultantsJaguarJaguar Land Rover (JLR)branding
• "M&S Cyberattack Survival Guide for Brands"

  Creative Boom · May 19, 2025

  Creative Boom’s article by Tom May examines the 2025 cyberattack on Marks & Spencer and its implications for brand management. Industry leaders from Lippincott, The Behaviours Agency, Coley Porter Bell, and Saffron Brand Consultants share insights on how transparency, consistent communication, and brand equity help companies survive digital crises. The piece outlines key lessons for legacy brands on resilience and trust-building in the face of cyber threats.

  LippincottThe Behaviours AgencyColey Porter BellMarks & Spencer

Clients