Saffron collaborated with VRT to redefine Radio 1’s brand positioning and visual identity. The new identity emphasizes the station’s role as essential listening for its Flemish audience, balancing cultural relevance with a modern media presence.
Saffron collaborated with VRT, Belgium’s public broadcaster, to redefine its brand architecture and identity. The new system positions VRT as a dynamic and forward-looking media organization, ensuring it remains relevant and connected in a rapidly evolving cultural landscape.
SKINN collaborated with Saffron to rebrand VRT, Belgium’s Flemish public broadcaster. Combining global strategy with local cultural insight, the project revitalized the broadcaster’s identity to reflect its diverse media offerings and deep societal role.